This page contains a Flash digital edition of a book.
CONSERVATORIES:ROOFSINDUSTRYNEWS


DIVERSIFYING MAKES GOOD BUSINESS SENSE


Sika Roof Assured provides a high margin diversification opportunity. It makes sense for companies to look at new areas for growth and use their expertise and assets to add long term value and profitability. In today’s tough economic climate, sticking to a single line of business can limit opportunities; it’s a case of innovate and diversify not just to keep up, but to get ahead.


A successful diversification strategy is to build on current knowledge and strengths and not taking a leap of faith into un- chartered territories. Extending existing, rather than adopting a new line of business is a low risk way forward.


Sika Roof Assured provides flat roofing solutions using the proven Sarnafil membrane and experienced a 20% growth in 2011 with the number of installers joining their installer network increasing by 30% during the same period. With their forecast for 2012 looking just as healthy joining


the registered installer network is an ideal business opportuntity for window, door and conservatory companies looking to extend their product offering.


Rod Benson, national sales manager Sika


Sarnafil said: “Differentiation is becoming increasingly important in a cluttered marketplace and the Sarnafil roofing membrane gives fabricators a ‘product appeal’ that is critical to attracting new customers.”


Taking on board a new product requires


effective training and proven business support, something that Sika Roof Assured has been providing successfully over recent years. Their registered installer network scheme comprises a three day, residential installer training course for their flat roofing system at their Centre of Excellence, in Welwyn Garden City, a comprehensive business development kit and full marketing support to ensure that leads come in, the job is done safely and correctly and referrals are received.


The Sika Roof Assured courses are carried out quarterly and demand is high so if you want to become part of a successful, profitable and growing installer network then contact Sika Roof Assured sales department on 01603 726500 or email roofassured@uk.sika.com or visit their Stand C171 at this year’s National Home Improvements Show, NEC Birmingham FREE tickets can be obtained by visiting www.roofassured.co.uk.


To read more news, log onto www.clearview-uk.com and join in our Forum discussions.


Clearview NMS « March 2012 « www.clearview-uk.com » 89


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100