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CONSERVATORIESINDUSTRYNEWS


CONSERVATORIES – A FRESH APPROACH FORTHE 21ST CENTURY


Reading some of the statistics on the gradual downturn in the conservatory market for some years now, you could be forgiven for thinking the end was in sight. But thankfully, this is simply not the case.


The new-build market has diminished which was only to be expected, given all the relevant factors. Industry experts reckon that the UK has in the region of three million conservatories of varying ages at present. Research by Prefix Systems has shown that of this three million, around 500,000 are in need of replacement. Palmer Market Research indicates that around 16 percent of the market now is in replacement conservatories.


Prefix Systems, in common with other leading companies in this field, has wisely chosen to focus its marketing approach on the replacement market, extending and broadening its range to ensure consumers get the best possible choice for their 21st century conservatory.


Ultraframe’s Livin Room is a well-researched, clever concept that - thanks to its innovative design - encompasses many of the benefits of an orangery or garden room extension - but at a price that is affordable to ordinary homeowners, whose budgets do not run to the sort of money required for top end orangeries and garden rooms, especially in the current economic climate.


K2 has invested in a new cutting and machining centre from Haffner, enabling it to double output speed and ensuring the company can continue to expand. With this kind of investment, can there be any doubt that the conservatory market has a future?


Polyframe is meeting the demand for off-the-shelf conservatories with its Solis Modular range which offers impressive security features as well as flexible design options.


The importance of good training for sales staff has been recognised


by the Conservatory Outlet Network of Dealers which is launching a comprehensive programme of retail sales training to be delivered by Paul Clifton of Masterclass Sales Training. Paul knows his stuff, having sold on the frontline for over 10 years, achieving an 82% sit-to-sale conversion rate during this time. Paul has been commissioned by Conservatory Outlet to provide sales training to around 100 retail sales consultants.


People will always want more space and light and for many years a conservatory seemed a relatively easy way of creating an extension that would tick those boxes. But the downside was always going to be that many conservatories suffered from the effects of the British weather in all seasons of the year and as a result, all too often became unusable – and eventually – unsightly. As with double glazed doors and windows, many older conservatories were sold on cost alone and inevitably this was going to cause problems.


‘Paul Clifton of Masterclass Sales Training. Paul knows his stuff, having sold on the frontline for over 10 years, achieving an 82% sit-to-sale conversion rate during this time.’


Clearview NMS « March 2012 « www.clearview-uk.com » 83


Companies specialising in this field are clearly determined to re-write the plot on conservatories and ensure that the lucrative replacement market offers consumers vastly superior products designed for the 21st century, with all the right ‘green’ credentials and pleasing aesthetic choices that include traditional and contemporary designs and colours. Innovation at its best.


To read more news, log onto www.clearview-uk.com and join in our Forum discussions.


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