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GLASS SAINT-GOBAIN GLASS SCRUMS DOWNFOR SPORTS ADVERTISING: AD CAMPAIGN REACHES MILLIONS


Saint-Gobain Glass has signed a major advertising deal that will see the PLANITHERM brand splashed across pitchside boards during Rugby Super League games on Sky Sports, Fox Sports, and the BBC this season. PLANITHERM was also advertised during the recent Scotland vs. England Six Nations Rugby Union game in February, which attracted a huge audience.


The Rugby Super League is one of Sky


Sports’ most watched family sports, and attracts up to 25% more viewers than the Rugby Union Premiership. Match highlights are also shown on the BBC’s Super League Show.


Saint-Gobain Glass chose the Super League


to reinforce its PLANITHERM consumer message to homeowners who may be looking to replace their windows and installers wishing to join the PLANITHERM Installer Network.


Craig Dodsworth, Residential Market Manager for Saint-Gobain Glass, explained why the company continues to expand its consumer advertising. “Since receiving the government’s CERT [Carbon Emissions Reduction Target] funding last year, Saint-Gobain Glass has invested in the most effective ways to engage with homeowners,” he said.


Andrew Glover, managing director of


West Yorkshire Windows and Chairman of Wakefield Trinity Wildcats Super League team, says that sports advertising, particularly rugby league, has boosted his company’s sales: “It has grown both our local and regional brand and we have enjoyed close to £300,000 of sales as a direct result.”


The first of 12 matches began early in


February between St Helens and Salford City Reds, and was broadcast on Sky Sports and the BBC reaching approximately 1.2m viewers.


The sponsorship is the latest addition to the PLANITHERM campaign, which won the Trade Promotional Campaign of the Year Award at last year’s G Awards. “Our television adverts reached 47.2 million homeowners, and our consumer magazine adverts were seen by 16.1 million readers,” explained Craig. “Radio is slightly more difficult to analyse, but, for example, we had 97 slots on TalkSport over two weeks – they reach 5.4 million listeners a day through the week and 2.4 million a day at the weekend. The rugby sponsorship will boost this by a considerable margin. This has led to a significant increase in sales, thanks, in part,


to homeowners using the ‘find an installer’ section of the PLANITHERM website – the site attracts around 10,000 visitors per month, with more than 70% entering the site after using ‘Planitherm’ as a search term; proof that the advertising was creating brand recognition.”


Craig added; “We believe that advertising during the Rugby Super League will continue to reinforce this brand recognition and help to boost window sales right across the industry.”


1 billion, Saint-Gobain operates in 64 coubuilt environment.


For more information on Saint-Gobain visit: www.saint-gobain-glass.com or www.planitherm.com.


To read more news, log onto www.clearview-uk.com and join in our Forum discussions.


CLEVER CLAMPS OFFER SIMPLE BONDING


With more than 25 years at the forefront of UV bonding technology Bohle Ltd has the widest range of adhesives, lamps and equipment for glass bonding. New for 2012 is the Verifix Pro angle suction holder which is designed for high volume repetition production but its clever, time saving features also make one-off work simpler and faster.


The Verifix Pro is equipped with two suction cups which are perpendicular to each other (diameter 90 mm). High precision knurled screws facilitate exact adjustment within the range of a tenth of a millimetre. The gap in the bonding joint can be continuously adjusted according to the thickness of the adhesive layer and a simple positioning aid means that once the suction holder has been set up once for a glass of a certain thickness, the position of the suction plate on the horizontal glass pane can be stored.


Once the glass panes have been fixed in the desired bonding position with the Verifix Pro, the vertical pane can be lifted for precisely adjusting the gap between the panes using a suitable gauge. In this way the ideal thickness of the adhesive layer can exactly be determined. The other key feature of the new clamp is the lifting arm. The vertical


60 « Clearview NMS « March 2012 « www.clearview-uk.com


pane can be lifted by activating a simple lever, which facilitates applying medium or low viscosity adhesives. The pane is then slowly lowered into the previously stored position and the adhesive can be pre-cured. Afterwards the Verifix Pro can be removed by disengaging both levers and the work is then ready for final curing. The Verifix Pro angle suction holder is available individually or in pairs in a practical carrying case including gap thickness gauges.


For more information on Bohle UV bonding systems including free demos visit the Bohle website, www.bohle- group.com, call 0800 616151 or email david.mullen@bohle.ltd.uk.


To read more news, log onto www.clearview-uk.com and join in our Forum discussions.


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