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INDUSTRYNEWS


AFFORDABLE, CONVENIENT, INCLUSIVE Co-founder of The FIT Show, Matthew


Glover, explained that a new approach has been taken on every aspect of the event, which has been designed for the 21st century and the market conditions companies are facing today: “Visiting will be convenient and rewarding, with key features such as ease of access, free Wi-Fi and free parking with more than 1,500 spaces adjacent to the halls. Entry is free, and visitors will be helped by expert and friendly ‘FIT Girls’ to ensure they get the most from their visit. There are even free bacon butties and tea for those arriving early,” said Matthew.


Exhibitors booked to date clearly found the proposition appealing, as market response from the market has confirmed. Matthew said: “Exhibiting has been designed to be affordable, convenient and inclusive: bring your graphics and messages, turn up and show! There are no hidden costs, there is convenient access and an organising team that wants exhibitors to have a great and rewarding experience.”


FUN & FRIENDLY


Show co-organiser, Paul Godwin says: “Most markets of this size enjoy their own


‘Research revealed that 95.2% of respondents would like to visit a national window, door and conservatory trade show.’


annual showcase. It continues to be a dynamic, vibrant industry that is constantly changing and demanding new ideas and energies. The FIT Show is designed to provide information, ideas, inspiration and a powerful forum for fabricators, installers and the trade to come together in a friendly, creative environment – that will also be fun too. For example, we plan to include competitions to find Britain’s top double-glazing sales person and the industry’s best fitters. Enter, if you think you’re good enough!”


The FIT Show will be held at the Telford International Centre (TIC), in the centre


of England just 15 minutes from the M6 motorway, with hundreds of car parking spaces adjacent to the venue door allow visitors to be inside the halls within minutes of parking, significantly reducing total travelling times. In addition, the hundreds of reasonably priced hotel rooms in the area make it affordable and convenient for visitors to stay over to make the most of their visit.


The FIT Show organisers are using a


powerful combination of print, online and social media to ensure that absolutely every decision maker in the industry is reached in the months leading up to the event. Visitor promotion is to begin in the Autumn to ensure every fabricator and installer in Britain knows about The FIT Show.


Clearview’s print and on-line magazine will bring regular updates on the event throughout the year.


www.fitshow.co.uk


To read more news, log onto www.clearview-uk.com and join in our Forum discussions.


By Diana Durmaz, Sales and Marketing Manager


Clearview NMS « March 2012 « www.clearview-uk.com » 43


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