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INDUSTRYNEWS


NETWORK VEKA LAUNCHES NEW IMAGE FOR 2012


Network VEKA has begun 2012 with a new brand identity for its corporate, advertising and marketing material.


Headed by a new logo strapline “Raising standards. Installing trust.” The new styling is based on extensive research among members, customers and the trade, resulting in “an engaging visual identity emphasising a brand that has a clear set of values – trustworthy, quality, authoritative and empowering,” according to Network VEKA MD John Ogilvie:


“In this highly fragmented


market, there was a clear need for us to deliver a concise brand positioning allowing us to determine, and own, a unique territory, generating a point of differentiation to continue to deliver value to customers both trade and consumer.”


“Our brand is much more than just a logo. It is our reputation and needs to represent everything Network VEKA stands for.”


“Many of the benefits our members enjoy are probably out of reach of other organisations; from our Competent Persons scheme and unique Insurance Backed Guarantees to bespoke


‘Many of the benefits our members enjoy are probably out of reach of other organisations; from our Competent Persons scheme and unique Insurance Backed Guarantees to bespoke literature ranges and advertising budgets, to name just a few.’


literature ranges and advertising budgets, to name just a few.”


Accompany the new image will be a new photography style that shows Network VEKA members interacting with customers in a more real and approachable way.


The new styling will appear across the range of brochures and other literature, including members’ own bespoke material, as well as consumer advertising.


T » 01282 473170 www.networkveka.co.uk


To read more news, log onto www.clearview-uk. com and join in our Forum discussions.


Clearview NMS « March 2012 « www.clearview-uk.com » 41


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