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INDUSTRYNEWS


ENERGY-SAVING TAKES POLE POSITION FOR 61% OF HOME IMPROVERS


An independent omnibus survey commissioned by the Double Glazing & Conservatory Ombudsman Scheme (DGCOS) shows a marked change in traditional reasons for fitting new windows and doors. Against a backdrop of spiralling domestic energy prices in 2011, the survey revealed 61% of homeowners now list reducing energy bills as one of their three most important reasons for home improvements.


The survey carried out by Opinium


Research & Rigby Research was designed to establish homeowners’ reasons for buying replacement windows and doors, and their experience of energy efficient windows. The findings are based on responses from 1,224 UK homeowners aged over 18 and energy saving was clearly top of mind.


Traditional reasons for buying new windows and doors now trail far behind the headline energy-saving figure of 61%, with 43% wanting to make their home more comfortable and 41% wanting to improve the look of their home. The industry should not underestimate what a big shift this is and how well the focus on energy saving sets the scene for the government’s Green Deal initiative.


Introduced six years ago, Window Energy Ratings (WERs) are gaining recognition: 30% of homeowners who had had work done or intended to do so, said their windows were rated A-C. In contrast, U-values were off the radar: only 2% of homeowners who had had their windows


Pie chart showing top 3 reasons for new windows & doors.


replaced recognised the terminology. U-values are complicated so it is thought few installers explain them to homeowners, hence the low recall.


Thirty two percent of homeowners questioned had replaced their windows or doors in the past five years. Of the 13% who plan to replace their windows or doors in the next five years 47% say they will have A-C Window Energy Ratings (WERs). Younger homeowners were better informed about energy ratings with only 35% don’t knows compared to 50% of don’t knows among the over 55s. London and the South West were better informed with 39% don’t knows and 31% respectively. They are both much better informed than the North West, with 54% don’t knows, the South East (53%) and Wales (57% don’t knows).


Only 12% of respondents placed “reducing carbon footprint” among their top three reasons for replacing windows or doors. Although this is one of the key drivers behind the Government’s Green Deal initiative, it hasn’t really caught on


with the general public as a strong reason to invest in home improvements.


DGCOS Founder Tony Pickup says


“This is a major shift in reasons for buying and homeowners do understand that energy-efficient windows and doors help reduce fuel bills. Energy-saving used to be a by-product of installing windows and doors but now its top priority because of rocketing energy bills.”


Tony continues “There will be more


big changes with the Government setting much greater expectations for consumer protection triggered by the Green Deal and the need to give homeowners the confidence to spend. The peace of mind packs help DGCOS members clinch the deal because it is backed up by the most comprehensive protection in the marketplace. Selling is easier because homeowners can buy completely risk free!”


To read more news, log onto www.clearview-uk.com and join in our Forum discussions.


CHANGE OF VENUE – GLASSTECH ASIA


Glasstech Asia 2012, The 10th International Glass Products, Glass Manufacturing, Processing & Materials Exhibition, will now be held at the Bangkok International Trade & Exhibition Centre from the 18 - 20 July 2012.


The dates have been brought forward from November in order to capitalise on the vacuum caused by the large quantity


glass machinery that was destroyed by the floods in Thailand last year and to avoid the prospect of further problems with weather conditions in the region at that time of year.


The GGF is once again sponsoring the UK


Pavilion at this event and a large number of British companies are expected to participate. An area in a prime location in the exhibition has been reserved for the UK.


38 « Clearview NMS « March 2012 « www.clearview-uk.com


‘A large number of British companies are expected to participate.’


To read more news, log onto www.clearview-uk.com and join in our Forum discussions.


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