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Fashion Trends continued from page 30


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products, the company also imports non- brand label activewear, ranging from tube socks to big and tall T-shirts. “Our best sellers are always changing, as apparel changes each season,” says Kothawala. While customers may be clamoring for hooded pullover sweatshirts in the cold winter months, polo shirts will be in high demand when golfi ng season begins again. “This winter our thermal top and bottom sets have been popular, along with our Gildan brand socks,” notes Kothawala. The constant change in trends requires Cotton Connection to frequently change its specials and evaluate goals, which many times include marketing and inventory management. The company frequently runs sales promotions. Every visit to the website reveals a special deal, including closeouts, weekly specials and much


continued on page 36 CARACTERÍSTICA Tendencias de la Moda


de la Indumentaria continuado de la página 30


Animal Hat Shop”, dice Cruz. Para una empresa mayorista de indumentaria que se enfrenta con los desafíos del alto costo de los combustibles y los precios de la materia prima, Cotton Connection continúa ofreciendo precios competitivos. “Podemos igualar o mejorar precio publicado”, dice Ibrahim Kothawala, Director de Operaciones, “y es nuestro propósito de año nuevo seguir haciéndolo”. Cotton Connection, una empresa mayorista de vestimenta deportiva en Chicago y la región central, inició en 1980 en la parte norte de Chicago y se expandió rápidamente. Ahora la compañía le vende a empresas minoristas independientes, diseñadores de serigrafía, bordadores e incluso empresarios que están tratando de crear su propia marca. Como distribuidora de las marcas Fruit of the Loom, Gildan y


continúa en la página 36


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