EssentialDesign
Boca do Lobo
WITH EXCLUSIVE AND LUXURIOUS PIECES, THE NORTHERN BRAND REMAINS ONE OF THE BIGGEST NAMES IN NATIONAL DESIGN
APRESENTANDO PEÇAS EXCLUSIVAS E LUXUOSAS, A MARCA NORTENHA CONTINUA A SER UMA DAS GRANDES REFERÊNCIAS DO DESIGN NACIONAL TEXT ÁLVARO TAVARES RAMOS
F
ounded in 2005 in the north of Portugal, Boca do Lobo, owned by the Menina Design group, stands out as one of the unmissable names in the furniture design field in Portugal. Launched by a group of entrepreneurs, who decided to blend the best national tradition in terms of woodwork with a bold and sumptuous design, Boca do Lobo has won over clients across the globe, with exports being one of the company's main investments. “A large percentage of Boca do Lobo's sales is in external markets, around 80% in fact. Our experience in targeting the international market has been extremely positive and exciting, even; a real adventure every day. Of course the daily toil to break
into the international market is also a big effort; it's a battle against the world's giants and one that we have been able to face with success, hard work and passion,” says Amândio Pereira, CEO of the Menina Design Group. Noting that the main inter- nationalisation strategy has been a never- ending task, the CEO believes it's about trying new paths, testing, measuring and trying again: “The world is very big and has different specifications in each of its four corners. Strategies vary from continent to continent, country to country and sometimes even city to city. The selection of flagship countries and cities is essential in making our mark at fairs like Decorex in London,
www.essential-portugal.com 64
Design, afirma-se como uma das referências incontornáveis no campo do design de mobiliário em Portugal. Lançada por um grupo de empre - endedores, que decidiu apostar na conjugação da melhor tradição nacional ao nível da marcenaria com um design sumptuoso e arrojado, a Boca do Lobo (BL) tem conquistado clientes nos quatro cantos do globo, sendo a exportação a grande aposta da marca. “Uma grande percentagem das vendas da Boca do Lobo é realizada nos mercados externos, seguramente 80%. A experiência na abordagem ao mercado internacional tem sido bastante positiva e até entusiasmante, uma verdadeira aventura a cada dia. É claro que o
F
undada em 2005 no norte do país, a Boca do Lobo, detida pelo grupo Menina
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100