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FOCUS COMMENT


Issue 14, February/March


NEW YEAR, NEW WEB SITE!


The New Year has welcomed some very big changes here at DatacenterDynamics, and FOCUS magazine. The biggest being our new website. The change also signifies huge shifts in the data center industry and conferences, with ten new additions including Mumbai and Shenzen.


In Chinese astrology 2010 signified the aggressive Year of the Tiger, and didn’t we know it. From new carbon taxes, metrics, industry mergers and acquisitions and the realization that data centers are vital in most, if not all industry sectors, the industry seemed to unify somewhat and take its challenges to heart. It also became a driving force around the world with businesses and governments realizing its importance while data center players made aggressive moves to enter these brave new markets.


The Year of the Rabbit signifies a more settled year during which, the Chinese believe, the hard work can be done and issues ironed out. According to Chinese beliefs the Year of the Rabbit is a more sophisticated period requiring gracious manners and sensitivity, concentration, a balanced outlook and diplomacy. It is, essentially, a year that could shape those to come and oversee outcomes to challenges raised in 2010.


DatacenterDynamics’ CTO Stephen Worn has spent a lot of time in China and other parts of Asia where our conferences are held. For a view on what he thinks the Year of the Rabbit see page 64.


ONLINE FOCUS -WWW.DATACENTERDYNAMICS.COM


To build its new website, DCD has spent the last year assessing global markets and shifts in the industry. The result is specialized regional coverage for Asia Pacific, the Middle East and Africa as well as Europe, North America and Latin America. We have also added special zones covering metrics, power provision, colocation markets, cooling and more. Our new website offers a complete view of the market or, if preferred, more direct access to the content you require (see page 62 to learn more).


Personalize your experience by registering on MyDCD and keep on top of content with our regular RSS feeds. Visit our page at www. datacenterdynamics.com/rss-feeds. You can also keep up to date with us on Twitter (@DCDFOCUS).


DATACENTERDYNAMICS AWARDS, NEW YORK AND POWER


Throughout the first half of 2011 you will see special coverage on leading innovations, data centers and industry representatives which received DatacenterDynamics Industry Leaders awards. Keep an eye on the site for regular video interviews and case studies and more. See page 41 for a special section on winners and finalists.


Lastly, this edition takes us to New York in the lead up to our 10 March event (special coverage from page 18) and covers the latest in Power technologies in our special insert. We hope you enjoy this magazine, our first for the year and having a look around our new website!


Penny Jones Editor


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info.hk@datacenterdynamics.com Editorial Editor-in-Chief/Publisher


ambrose.mcnevin@datacenterdynamics.com Editor


penny.jones@datacenterdynamics.com Regional Editor North America


yevgeniy.sverdlik@datacenterdynamics.com Regional Editor Latin America


virginia.toledo@datacentersynamics.com


Contributors Dr Gareth Evans Phil Thane


Design/Production lee.smith@datacenterdynamics.com


chris.williams@datacenterdynamics.com Advertising


philip.brooks@datacenterdynamics.com karim.sayani@datacenterdynamics.com steve.foley@datacenterdynamics.com


gary.cunningham@datacenterdynamics.com liam.moore@datacenterdynamics.com


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results of any actions or omissions taken on the basis of information in this publication. In particular, no liability can be accepted in respect of any claim based on, or in relation to, material provided for inclusion.


COMMENTS & LETTERS


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