Issue 13, Dec 10/Jan 11


FOCUS NEWS DCD LONDON


ON SHOW AT LONDON APC ANNOUNCES NEW VIEWS ON COOLING


ALSO ON SHOW


STULZ Stulz launched a new cooling solution it says sends air horizontally across equipment via air conditioning units that sit between the rack. It says the solution means cold air can be transported in two directions using an outlet on the side, and that air flows much closer to the equipment.


RITTAL Rittal launched a new range of PMC 12 UPS systems designed to take the strain during electrical supply failure at the mains. It has a double- conversion topology, meaning it can act as a base for optimum supply voltage for all connected loads.


ROMONET UK company Romonet gave the data center industry its first look at a simulation product it says can accurately report on energy use and costs throughout the entire data center lifecycle. It says Prognose is the first software of its type in the world. It allows users to design, build, operate and maintain data centers using detailed simulation of equipment and facilities.


APC by Schneider Electric’s containerized fresh air cooling economizer


APC by Schneider Electric Senior VP for Innovation Neil Rasmussen turned heads with his talk on ‘The end of raised floor cooling’. The company also announced a new modular cooling solution for data centers that it said can automatically switch between different modes of economized cooling. Depending on weather conditions, the new EcoBreeze, placed outside the data center perimeter, switches between air-to-air and indirect evaporative heat exchange to optimize its energy use. It can also control its fans at different rates.


APC by Schneider Electric director of innovation John H Bean unveiled EcoBreeze, its modular indirect evaporative and air-to-air heat exchanger cooling solution which APC said can scale out with the data center. (See our special coverage on Rasmussen’s speech later in this edition.)


OTHER LONDON HIGHLIGHTS


Consultant Andrew Jones told the London audience that the real reason the data center industry in the UK needs an emissions tax is about power supply, not emissions. Figures he has gathered show that the UK will struggle to meet rising energy demands.


Quocirca Longbottom


analyst Clive warned


London


attendees that cloud computing is not as fluffy as it seems. He said data center jobs could be at risk when corporations realize


cloud computing has


left a number of enterprise applications superfluous. While


this realization may initially be good news for the data center managers, it could start a chain of events that may one day make companies question the necessity of having data center managers.


Nameless fears over latency, risk aversion and the inherent server-hugger mentality will keep data centers concentrated in large metropolitan areas for the foreseeable future, despite all the well-publicized advantages of location independence. This was the conclusion of the panel of industry experts at the closing debate of DCD London. Real estate expert Andrew Jay, however, said cloud computing


EATON Eaton showcased its new 9395 UPS, as well as its ePDU, Blade UPS, busbar systems and circuit breakers. Eaton said the 9395 UPS is ideally suited for large data centers and server farms, where savings on energy are desired.


HITACHI Hitachi showcased its Natural Circulation Cooling technology at DCD London and spoke about its use in Telehouse in London. For more on this, see our interview with Ian Blond, senior manager for business strategy at the Data Center Solutions Group on DatacenterDynamics on YouTube.


See pages 56 and 58 for more information about upcoming events or visit our website www.datacenterdynamics.com/events


could bring a secondary wave of economic growth to former industrial regions in secondary markets.


Emerson Network Power said it used the combined efforts of teams from its Avocent and Aperture acquisitions to develop its


approach to data center


infrastructure management (DCIM), known as Trellis. The vendor’s VP of Solutions Strategy and Alliances for Avocent Products and Services, Sean Nicholson, said he thought billions of dollars in savings could be made by operators that have yet to deploy DCIM systems.


Data center managers are happy to talk about sharing the planet, but their commitment to saving the environment ends when it comes to sharing information, said Christopher Strom, director of project development at construction giant Skanska.


He said the sharing of information about possible energy savings could create far greater efficiency levels and power usage effectiveness ratings than those being achieved today. 


See videos from DCD London at youtube.com/user/datacenterdynamics


www.datacenterdynamics.com 19


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