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Issue 13, Dec 10/Jan 11



UK data centers may struggle to compete with their European allies, thanks to new carbon reduction commitment (CRC) legislation that could remove the UK’s competitiveness in the European market, according to Mark Bailey, a representative of the UK Council of Data Center Operators.

He urged data center operators to lobby for change to the current CRC arrangement.

Bailey highlighted the legal implications of the tax, which are known so far, but admitted data center operators are still relatively in the dark regarding its workings.

(For more on Bailey’s view see our special on CRC on page 34)

LONDON EXCHANGES A high-frequency trading systems expert warned that London exchanges could fall behind the rest of the world if their IT infrastructure is not upgraded.

CS Technology CTO James Dow said exchanges needed to keep up with the furious pace of automated trading systems around the world. If not upgraded, London could fall victim to a ‘flash crash’, similar to the recent Wall Street blip.

Worse still, with the rise of automated trading systems, where shaving milliseconds off latency can give traders access to the best prices in a rapidly changing market, the lack of investment in hosts could weaken their standing in world markets.

The problem these formerly monopolistic trading systems face, he warned, is a lack of funds to keep up with technological change. This has come at a time when there is a ‘latency arms race’ being conducted across the global markets.


The data center industry generally wants to design infrastructure that matches fluctuations in demand for data center capacity, but software needs to catch up, according to a team of panellists looking at the future of data center design.

The experts, which include HP director of mission-critical services for EMEA Ed Ansett, Hitachi Data Systems chief technology director Tony Reid, and APC chief innovation officer Neil Rasmussen, all said they thought the combined expertise still lacks one vital element – software professionals.

Frank Guerrera, VP of technical operations, 18

Ansett said data center designers are unable to create a fluid, dynamic infrastructure that can adapt to demand without an all-encompassing software system to monitor and manage all the disparate elements.


The data center industry is still a long way short of a meaningful standard for energy efficiency, David Snelling, Fujitsu Labs’ representative for The Green Grid, told DCD London audiences.

Snelling was hosting a breakout session on the global harmonization of metrics. “We can only understand those values we can measure,” he said.

According to one attendee, the measuring of metrics must become a constant before it can earn its true meaning.

The IT director from the London offices of a global investment bank followed this up by saying power usage effectiveness (PUE) means nothing unless it is measured constantly. His bank’s data centers measure power and temperature at rack level all the time.

“We monitor the PUE and publish the figures on two big clocks every 30 seconds. If the PUE rises, the engineers act on it immediately. They’re incentivized by bonuses to keep the PUE down,” he said. “If it comes down, we make our money back on the bonuses by saving power.”

SALESFORCE.COM Salesforce vice president of technical operations Frank Guerrera said the world is moving to Cloud 2, which will be based on feeds, push, touch, smartphone/tablet computers and mobile technologies. He also said it will be location-aware, and that Cloud 2 will based on collaboration and real time.

Giving details of the company’s data center strategy, he said Salesforce. com can service 82,000 customers and 240,000 applications with just 3,000 servers. If those applications were being run in a traditional manner, it would require two million servers.’s data center estate consists of seven data centers, including one currently under construction in Tokyo, which will be ready for 2012. 


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