Issue 12, Oct/Nov
FOCUS CONTENTS
CONTENTS Issue 12, Oct/Nov 2010
NEWS COMMENT
NORTH AMERICA UK & EUROPE APAC
LATAM TECHNOLOGY
INDUSTRY/FINANCE MID EAST/AFRICA
ANALYSIS INFINITY’S GREEN WIN
4 5 7 8 9
10 12 14
15
Infi nitySDC, 2009 winner of the Datacentre Leaders’ award for Future Thinking and Design Concepts reveals the impact that scooping the award has had on the company. Martin Lynch, CEO of Infi nity tells us about the last 12 months and why he wants to champion sustainable data centers
COVER FEATURE
YAHOO! – OFF THE FARM, INTO THE DATA CENTER 17
How Yahoo! turned to a chicken coop for ideas on design. Scott Noteboom, the search giant’s CTO talks in detail about the company’s Lockport, NY data center. He reveals how his passion for effi ciency and lowering cost led him to seek inspiration in areas as diverse as Henry Ford’s production line and, yes, chicken coops
THE DATACENTER LEADERS’ AWARDS
20
The industry’s most prestigious awards are open for entry
CARBON REDUCTION - UK CRC OR CCA?
32
DCD London will host a debate on where exactly the sector is in terms of the CRC Effi ciency Scheme. As the time for buying carbon credits draws closer, this vital debate will update UK operators with the latest views of some of those at the frontline of data center effi ciency
NEW: DATACENTER DISCUSSIONS
35
In the fi rst of our discussions two experts from Fujitsu and BT respectively question each other on the key issues affecting the UK industry
10 CELEBRATING
DATA CENTER INDUSTRY
10
Celebrating 10 years in the Data Center Industry
www.datacenterdynamics.com 3 CELEBRATING
DATA CENTER INDUSTRY
17
THE MAN IN CHARGE OF THE US GOVERNMENT’S DATA CENTER RATIONIZATION PROGRAM
POWER PROVISIONING V DEMAND
23
US Homeland Security CIO Richard Spires answers questions about his job of getting the entire federal government to consolidate the number of data centers it operates
DATACENTERDYNAMICS LONDON EVENT SPECIAL 27
KEY TOPICS & CONFERENCE HIGHLIGHTS
CAPGEMINI’S MODULAR UK DATA CENTER
28 29
Capgemini has put its trust in modularity in its Swindon data center. Paul Anderson, programme director for the facility at the company, talks us through the strategy. And we get all the technical details on the project
How to measure capacity with need. Yevgeniy Sverdlik investigates the tricky subject of fi nding a balance between provision and demand
AUTOMATING THE DC 45
Demand for automation has been been greater but vendors appear to be unwilling or unable to meet the needs of users
THE REAL COST OF MODULARITY
50
It might come in a box but you can’t just dump and run a modular data center. We examine the industry claims
ASIA SPECIAL 55
What are the main business imperatives for data center operators across the region. We speak to key players in the region in the lead up to our Asian events
SINGAPORE STOCK EXCHANGE - SGX - THE RACE TO ZERO LATENCY
40
SIEMENS’ CHINESE HQ GREEN CHALLENGE
Yun Rui Feng, Siemens China head of global operations, answers questions on his new data center and trying to be sustainable in China
A GLOBAL EFFICIENCY METRIC IS PROPOSED FROM JAPAN
DPPE is being proposed as a metric that takes into account everything from provision to IT load
UPDATES NETWORKING
EEE - technical details revealed STANDARDS
Mexico defi nes its own IT
New products shaping network virtualization
POWER
Renewable energy and PUE COOLING
Keeping cool in Latin America
56
US$250m is the investment that SGX is making in a bid to attract algo traders to its trading platforom. In an interview, SGX CIO Bob Caisley explains his data center colocation strategy.
In a special box-out, Carl-Magnus Hallberg, Senior VP Global IT Services at NASDAQ tells us how algo trading changed data center operations around the globe
27
CLOUD COMPUTING 80 LATAM’s cloud plans VIRTUALIZATION
82
Desktop to the data center RESEARCH
Investment drivers
DATACENTERDYNAMICS CONFERENCE NEWS
88
From Amsterdam to Brazil and from the Nordics to Tokyo, the latest details on our global series of events
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