Issue 1, December 2008
FOCUS CONTENTS
CONTENTS Issue 1, December 2008
NEWS UK
US EUROPE
EMERGING MARKETS ASIA PACIFIC
4 5 7 9
11
INDUSTRY AND FINANCE 13 TECHNOLOGY
COMMENT EDITORIAL
ANALYSIS
WHAT LIES BENEATH 18 Analysis of two years datacenterdynamics research
FEATURES COVER FEATURE
14 16 ENERGY 43
Need a viable energy strategy? Robert Tozer of EYP MCF explains how
ENERGY USE
Details of four white papers which examine energy issues
20
DOES GOOGLE’S PUE FIGURE STAND UP?
1.21 How the industry reacted to Google’s PUE numbers and efficiency claims and Google’s defence of how it arrived at the figures
EXCLUSIVE INTERVIEW 26 Microsoft’s shipping Magnate; Mike Manos, the man who builds Microsoft’s data centers explains his thinking behind using 200 containers in its Chicago facility and the implications for the rest of the industry
20 ENERGY RESEARCH 49
Stanford Professor and industry expert Jon Koomey has calculated the numbers in global data center power usage
LOCATION
Site selection is going global meaning the issues are becoming ever more complex says Erin Sanders
MORE DATA ON SITE SELECTION
52
Details of four white papers which look at site selection from location to build to business continuance
26 50 INDICES
TECHNOLOGY SALIENCE INDEX & 2007/2008 CONFIDENCE INDEX
COMMENT FINAL COMMENT
How to survive in the current climate? Dave O’Hara knows
50 69 47
FACILITIES MANAGEMENT 62 Unlocking valuable historical data, Dr Prajesh Bhattacharya
2008 DATACENTERDYNAMICS SAILING CHALLENGE REVISITED
OPINION CABLES
How copper and fi ber can co- exist in a 10GB/S data center, Carrie Higbie
TECHNOLOGY INSIGHT 31 Data centers inside shipping containers are being touted as revolutionary. In a crowded market, what’s the choice? What are the advantages and disadvantages of deploying a containerised data center?
STRATEGY 38
Cloud computing and virtualised data center architectures. Billions are being invested. Follow the money and get some defi nitive answers
EXCLUSIVE Q&A
Thomas Waun, the newly appointed president of Aperture takes questions on the competition, green and new strategies
TECHNOLOGY
Hydrogen Cells come of age. UPS makers are serious about using hydrogen
INVESTMENT 60
The CB Richard Ellis survey of European data center investment
57 54
64 67
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www.datacenterdynamics.com
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