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Issue 1, December 2008


FOCUS CONTENTS


CONTENTS Issue 1, December 2008


NEWS UK


US EUROPE


EMERGING MARKETS ASIA PACIFIC


4 5 7 9


11


INDUSTRY AND FINANCE 13 TECHNOLOGY


COMMENT EDITORIAL


ANALYSIS


WHAT LIES BENEATH 18 Analysis of two years datacenterdynamics research


FEATURES COVER FEATURE


14 16 ENERGY 43


Need a viable energy strategy? Robert Tozer of EYP MCF explains how


ENERGY USE


Details of four white papers which examine energy issues


20


DOES GOOGLE’S PUE FIGURE STAND UP?


1.21 How the industry reacted to Google’s PUE numbers and efficiency claims and Google’s defence of how it arrived at the figures


EXCLUSIVE INTERVIEW 26 Microsoft’s shipping Magnate; Mike Manos, the man who builds Microsoft’s data centers explains his thinking behind using 200 containers in its Chicago facility and the implications for the rest of the industry


20 ENERGY RESEARCH 49


Stanford Professor and industry expert Jon Koomey has calculated the numbers in global data center power usage


LOCATION


Site selection is going global meaning the issues are becoming ever more complex says Erin Sanders


MORE DATA ON SITE SELECTION


52


Details of four white papers which look at site selection from location to build to business continuance


26 50 INDICES


TECHNOLOGY SALIENCE INDEX & 2007/2008 CONFIDENCE INDEX


COMMENT FINAL COMMENT


How to survive in the current climate? Dave O’Hara knows


50 69 47


FACILITIES MANAGEMENT 62 Unlocking valuable historical data, Dr Prajesh Bhattacharya


2008 DATACENTERDYNAMICS SAILING CHALLENGE REVISITED


OPINION CABLES


How copper and fi ber can co- exist in a 10GB/S data center, Carrie Higbie


TECHNOLOGY INSIGHT 31 Data centers inside shipping containers are being touted as revolutionary. In a crowded market, what’s the choice? What are the advantages and disadvantages of deploying a containerised data center?


STRATEGY 38


Cloud computing and virtualised data center architectures. Billions are being invested. Follow the money and get some defi nitive answers


EXCLUSIVE Q&A


Thomas Waun, the newly appointed president of Aperture takes questions on the competition, green and new strategies


TECHNOLOGY


Hydrogen Cells come of age. UPS makers are serious about using hydrogen


INVESTMENT 60


The CB Richard Ellis survey of European data center investment


57 54


64 67


70


www.datacenterdynamics.com


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