FOCUS LEADER
Issue 6, Oct/Nov 2009
TURNING THE SUPERTANKER
A recurring theme in the data center industry is its reputation for aversion to change.
“You see, the data center industry is very traditional” seems to be a mantra. In the past 12 months I have heard this said with reference to modular data center design, internal PODs, containers, metrics, free air cooling, water cooling, door cooling, Codes of Conduct, location choices, and so on. I exaggerate. But only slightly.
For an industry at the forefront of providing the foundation of the knowledge-based economy, this presents somewhat of a paradox. We can accept that the components that go to make up the data center are based on mature technologies and manufacturing processes – advances tend to be evolutionary not revolutionary. But it is the combination of proven technologies with innovative thinking that will help the industry advance.
Noble aspirations, such as using waste heat from data centers for commercial or civil use, are abundant. Some will never leave the drawing board and some have advanced plans (page 30). Others simply want to build the most effi cient data center using any means necessary (page 22, Microsoft; page 25, The UK Met Offi ce; and page 28, Emerson).
By whatever processes, great strides are being made in improving energy use, reducing waste or heat, and tackling cooling issues associated with data center operations.
This recognition that effi ciency is key to the future is highlighted by a looming anniversary. It is hard to believe that a year has passed since the EU Code of Conduct was offi cially launched in London. In that time it has received plenty of verbal support and some high- profi le endorsers and participants.
In the months of October and November DatacenterDynamics presents eight conferences. This gobal presence delivering the necessary information for optimum data center design and operation at a local level is what makes us unique in the market place.
To fi nish off the year, we will hold our Datacentre Leaders’ Awards Ceremony on 15 December 2009 in London (page 38). At this we intend to celebrate the best projects, facilities, products and innovations from 2009 and provide the perfect end to another extraordinary year for the industry.
The marriage of effi ciency and performance is a challenge for everyone associated with the data center sector. But be assured, this industry is changing. Rapidly. And for the better.
Ambrose McNevin Editor
We welcome comments and letters. Write to the editor at
ambrose.mcnevin@
datacenterdynamics.com Please mark your letter: For Publication
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