This page contains a Flash digital edition of a book.
Issue 2, February 2009


BUDGETS AND OPPORTUNITIES IN 2009 Polling of data center experts reveals 2009 trends

DatacenterDynamics Research Group offers unique insight into market trends, investments and opportunities within the data center industry. Based on extensive polling of senior data center budget holders and suppliers from across the industry, DatacenterDynamics’ research provides vital information for sound decision making.

While 2008 has seen the development of pronounced areas of concern, particularly in regard to scarcity of credit, skills, real estate and power, there are aspects of the industry that many wonder will have positive future impacts, including the evolution and agreement of industry metrics and standards, the requirement for greater energy efficiency and the move towards facility consolidation.

The proportions feeling positive about the effect of these factors on their own organisations over the next 12 months heavily outweighs those who feel negative, as shown on a market-by-market basis. There is little apparent movement in terms of time across the year – the markets researched have been sequenced left to right from March 2008 to December 2008, and peaks and troughs relate more to the expectations of individual markets than to trends over time (Figure 1).

Data has been collected on overall levels of financial investment in the data center sector and broadly how investment is divided between major strategic activities – new build, refit, relocation, outsourcing etc. Reporting in 2007 allowed a snapshot of activity through 2006-7 and projections for 2007-8; reporting in the following year provided information on activity in both the previous and the following 12 months. Summary data (Figure 2) has been shown for both the US and Western Europe. 2007-8 appears as a pivotal year in which new build and refit activity in both regions account for similar proportions of investment. In 2008-9 refit is projected to account for the highest proportion of investment.

Information from vendors on whether the revenue they received from the data center sector was greater, less or about what they expected in the preceding 12 months is shown on (Figure 3). This suggests that the influence of current economic conditions can be traced back to the middle of 2007. Third quarter 2008 marks a sharp decline in the proportion of vendors enjoying greater revenue than expected from the sector. However, the proportion indicating lower than expected revenue does not rise significantly, suggesting that vendors become more accurate in establishing financial expectations of this sector as economic warning signs started to show. 


DatacenterDynamics Research Group informs and facilitates business and organisational decision-making in the data center sector. The Research Group publishes a range of subscriber-only reports on the issues that impact critical investment and technology adoption activity based on information collected from key data center decision-makers across the Americas and EMEA. Additionally, the Research Group produces articles on key trends and infl uences on the data center sector, publishes indices to chart important industry developments and off ers bespoke analysis and reporting services to organisations wishing to monitor and target the takeup of data center solutions and services. Key fi ndings from markets researched are available free of charge at, together with details of reports, articles and indices available.

For further information contact Chris Lambert on +44 (0) 207 377 1907 or at 49 Figure 1: Positive outlook outweighs negative by a huge majority

Figure 2: Summary data reveals fi ndings for the US and Europe

Figure 3: Vendor revenue information in the preceding 12 months

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56