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Juicy Couture fragrance stronger in-store presence, with the aim of creating a cleaner, more sophisticated look for the brand. The refreshed look is going into more than 80 stores in the UK and Ireland, including Boots, Debenhams and House of Fraser. Sheridan&Co’s new design for Juicy Couture is simple and bold, with white as the predominant tone with pops of colour. The result is a display that allows the fragrance bottles and packaging to shine.


The bright colours used in the design mean that shoppers will be attracted to the displays. As well as being a bonus for Juicy Couture, the displays are also beneficial to the stores in which they will be installed, as these will seem that little bit more vibrant


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and exciting to shoppers. Holidays and special occasions offer


retailers an opportunity to sway customers into making extra special purchases, and it’s at these times of year when the act of going into a store and taking the time to select a present is as important as the present itself. As seasonal trends become more prominent, retailers are looking for short-term POP solutions that can take advantage of this opportunity without breaking the bank. As this month is Valentines, UK Point of Sale has put together a range of stylish acrylic freestanding poster holders. These are available in different sizes and are extremely easy to update, meaning that retailers have the opportunity to clearly increase the visibility of in-store


promotions and update the holders to suit seasonal and promotional changes.


Debra Jamieson, Sales and Marketing Director at UK Point of Sale explains; “Choosing a product such as the acrylic free standing poster holders is essential at times of the year when promotions are key to increasing footfall and boosting sales. The simple design ensures Point of Sale looks clean and professional while being easily customised for any retailer to specific ticket sizes.” When Internet shopping first took off, the focus was to try and recreate the experience of a brands physical store on a website. Nowadays, online retailing is so popular that the coin has flipped, and retailers are trying to


Short term POP solutions such as this one from UK Point of Sale can allow stores to create a sense of excitement around a seasonal event without breaking the bank.


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