League Development We offer 9-Pin No Tap Leagues short season consisting of mixed trios and fours.
It’s a short season with an increased prize fund and weekly prizes. We see a lot of high scores which makes bowlers happy.
Promoting early signups such as March for a May league.
During each league every night, we have a different evening fun thing. One week might be NFL jersey night, or pink shirt night, or college night, red, white, and blue night, etc. We have a wheel with donations from sponsors like Chick-Fil-A, McDonald’s, plus free games, popcorn, soft drinks, whatever else. If they participate in the night of fun, they get to spin the wheel an extra time. We also have special incentives for extra spins like someone getting a strike in the 5th frame of the second game and getting an extra turn at the wheel.
Because it’s so much fun and changes every week, we’ve seen an increase from 7 teams to 11 teams to 26 this past summer. What is also special is the league bowls at 9 p.m., second shift. It works because everyone has fun.
Call everyone back the next year to thank them and invite them for the new year. Send out reminder cards, tell them to bring friends. During the summer, people come in to watch, see what is going on, and get interested in participating.
We realized an increase of nearly $6,000 this summer plus incremental spending. Most of the bowlers have remained in the leagues for fall, and say they will return next summer—that’s 32 lanes full!
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Bowling Proprietors’ Association of America
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