League Retention
Our monthly “Play Pass” for league bowlers allows them to practice an unlimited amount of games for a low monthly price.
It works because league bowlers that bowl better keep bowling. It adds incremental income to monthly lineage fees. On average 17% of league bowlers practice, and with this product it rises to up to 30% of league bowlers that practice.
Make it easy and allow them to pay monthly with cash or credit card. Don’t have too many dark times like entertainment bowling, etc.
This program is a retention tool and we have been able to keep overall participation attrition to fewer than 2% for the last three years.
We practice all aspects of our business. We continue to offer many leagues and specialty leagues. We offer birthday parties, corporate parties and tournaments on every weekend of the summer and monthly events throughout the year. We teach bowling. We run specials. We do not put all of our bowling eggs in one basket. Our management team is 100% responsible to contact bowlers and not left up to league officers.
Like the stock market, when league play may be down, casual play may be up. Most centers in our area do not offer tournament play very often. The bowlers in our surrounding area know that we ALWAYS have something going. With our community involvement, our birthday parties are growing. Our management always goes through the lanes during league play to greet and talk with customers. We know their names! We get to know their families! Basic business skills and customer service! We have been here since 1963.
Be active! Put a flyer in the customer’s hand. E-mail and Facebook. In some cases (Seniors), the letter in the mail works best for some events. For league retention, personal phone calls from us.
We just had our best year ever! Bowling Proprietors’ Association of America Page 31
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