League Retention Sending out birthday cards to league bowlers. It’s the only time a lot of them get acknowledged. Getting the dates and getting the cards out in a timely manner. Leagues are up.


We give all new-to-league bowlers a free month of practice bowling. We also give teams in traditional length leagues that consist of all new league bowlers an entry-level bowling ball for each team member (or a certificate for an upgrade). Existing league bowlers who sign these people up also get the same rewards.


Example: New-to-league bowler joins a short season or full length league _ they get a free month of practice, so does the current bowler who signs them up.


Example 2: A new team of new-to-league bowlers joins a traditional length league _ it doesn’t mat- ter if playing strength is 2 or up to 5. They all get a ball and so does the current league bowler who signed them up.


The biggest thing is to make your leagues fun and not boring. Page 24 Bowling Proprietors’ Association of America


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