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INDEPENDENT RETAILER


INDEPENDENTRETAILER.com


Fashion Trends W


Apparel


holesalers and retailers of apparel know all too well that success in the apparel industry is based on fast paced fads, time driven trends, and


seasonal sales. Every new year and every new line requires goals and resolutions to stay ahead of the competition, and 2012 is no exception. However, for some veterans like Kerusso LLC, new year’s resolutions don’t have to be rewritten, just recommitted to. “Kerusso’s accomplishment of 25 years is attested by increased sales, new product lines and strong cu


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How ha of


customer relationships. As we come to the close of the fi rst quarter, I feel a renewed excitement to reach more people and inspire them with our products,” explains CEO and president, Vic Kennett.


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Kerusso may use pop culture as the inspiration behind its screen


printed T-shirt designs and accessories, but the message these products present is solely inspired by Christian faith. “Simply, we want to present to the market updated fashion and designs, but more importantly, we want our message to be true and culturally relevant,” notes Kennett. Adding to this, Lorri Carter,


— cont’d pg. 78 COMPANY SPOTLIGHT


The Kole Difference W


hile humble about their successful ventures, business leaders Rob and Danny Kole, brothers and co-


Your Profi t Source


presidents of Kole Imports, have over 25 years experience and knowledge of the preferences of today’s frugal retailers, and their equally cost-conscious customers. “At a time when many companies are sitting and waiting to see what will happen in the market, we are committed to fi nding more and more deals, in an effort to help our customers make their own store a destination that consumers want to shop,” explains Danny Kole. The Kole brothers are realistic, and believe the economy will stay relatively precarious in 2012. Since retail shoppers continue to gravitate towards bargains, those wholesalers in the business — cont’d pg. 98


WHOLESALECENTRAL.com Wholesale Products Online Over 640,000


MARCH 2012 • VOL. 23 • NO.4


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