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Go Back to www.FleaMarketZone.com COMPANY SPOTLIGHT


The Kole Difference continued from cover


of offering the best deals, lowest pri- ces, and highest profi t returns will continue to grow, they believe. For this reason, Kole has shif-


ted its focus to more and more bargains, particularly closeouts and deep discounted wholesale items. “Today’s consumers are being more selective with how they spend their money, and we feel that offering more items and better deals is a must to ensure success,” says Danny Kole. This doesn’t mean, however, that the best deals come only in the form of dollar merchandise. In fact, throughout 2010 and 2011, Kole Im- ports has worked hard to establish the company as an, “importer and closeout buyer of all price points.”


According to Kole, “We have made huge strides in this area, with over 30 percent of our goods now be- ing closeouts, covering many price points.” Looking ahead he adds, “One of our biggest goals for 2012 is to really rebrand ourselves so that customers understand that we are not just importers, and not just a provider of dollar merchandise. We are much more varied now.” With a change in overall stra-


tegy, the company is confi dent that its customers will be able to conti- nue to offer deals in their stores that otherwise would not be available. “We have established ourselves as an even more valuable source of merchandise, providing merchan- dise that allows our customers to increase their profi t margins,” notes Kole, “while also focusing on pac- kaging and simple selling solutions


for those retailers looking for quick turnover.” One of Kole’s recent pur- chases is a mix of merchandise that is higher end in regards to house- hold items, baking sets, home décor and other mixed categories. At the ASD Las Vegas Show in late


March, Kole Imports will be show- casing 35 booths (Booths SU1000 to SU1118) of its newest merchandise, as well as Kole’s regular line and all its closeouts. The Kole brothers are also expecting a buzz about the company’s completely reviewed and updated packaging that has been in the works for the past six to nine months. “We have fully recommit- ted to continuing our packaging at the forefront of the industry, to help keep our customers’ stores looking fresh,” says Kole. It was just a short


continued on page 99


Come Visit Us At the Las Vegas ASD Show 


 www.koleimports.com


(800)-874-7766 or (310) 834-0004 24600 Main Street, Carson, CA 90745


Thousands of items in stock. We buy and sell closeouts. New items arriving every day.


98 March 2012


INDEPENDENTRETAILER


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