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Fashion Trends continued from page 86


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pendent retailers, screen printers, embroiderers and even entrepre- neurs trying to create their own brand. As a distributor of Fruit of the Loom, Gildan and Jerzees brands, the company looks to maintain its mission of provid- ing the best quality and selection of name brand wholesale prod- ucts, with outstanding service and value. It does so by offering items as low as $0.50 to $10 or $12 wholesale. For even better customer satisfaction in 2012, the wholesaler is also bringing back an old, well-known label, Cotton Plus. And while Cotton Connection


has attracted a customer base be- cause of low priced, high quality brand name products, the compa- ny also imports non-brand label activewear, ranging from tube socks to big and tall T-shirts. “Our best sellers are always changing, as apparel changes each season,” says Kothawala. While custom- ers may be clamoring for hooded pullover sweatshirts in the cold winter months, polo shirts will be in high demand when golfi ng season begins again. “This winter our thermal top and bottom sets have been popular, along with our Gildan brand socks,” notes Kothawala. The constant change in trends requires Cotton Con- nection to frequently change its specials and evaluate goals, which many times include marketing and inventory management. The company frequently runs


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sales promotions. Every visit to the website reveals a special deal, including closeouts, weekly specials and much more. “The best way to learn about Cotton Connection and its products is through our intuitive website,” adds Kothawala. “We plan on improving the website in March, providing as close to possible real time inventory.” Customers can browse merchandise categories, check stock availability, as well as place orders. The most accu- rate way to fi nd real time pricing is via the company website, with a registered login. Retailers are presented with dozen pricing and case pricing. “We try to remain consistent with our pricing. We can match any legitimate price, published or special bid for large quantity orders, offered by any continued on page 89


88 March 2012 INDEPENDENTRETAILER


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