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Go Back to www.FleaMarketZone.com PRODUCT TRENDS Mass Vision


Fashions continued from page 54


confi dence.” Its package deal of- fers, including the 30 pair startup package, keeps retailers well stocked and ready to meet any fashionista’s needs. In this package customers receive a 24 pair revolving counter display and 30 different styles of sunglasses, 50 percent of which are part of the “Inspired By” collections. “The remaining glasses are the top selling non branded lines,” says Masiello. The company’s fl oor dis- plays offer variety and the counter displays provide a little bit of every- thing for a small space. Mixed pair dozens are best for those retailers testing out their markets. “We want our retailers to try out the different categories and styles and fi gure out what works best in their stores,” notes Masiello. Other special features offered by


Mass Vision include an email sign up for product updates and voucher codes, as well as a blog site (www. massvisionssunglassblog.com) for industry updates and trends. Mass Vision has no minimum order but does offer volume discounts for those retailers placing larger orders. The volume discount packages are a 10 percent markdown for orders of 500 to 999 units, 15 percent for an order of 1,000 to 1,999 units, and a 20 percent markdown for an order of 2,000 plus units. ■


For more information: Mass Vision 315 Halvern Cove, Rochester, NY 14622 Toll Free: 877-609-9968 Tel.: 585-254-3910 Fax: 585-254-4847 Email: sales@massvisionsunglass- es.com, massvisioninc@yahoo.com Website: www.massvisionsunglass- es.com, www.massvisioninc.com


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INDEPENDENTRETAILER.COM for Industry News & Updates March 2012 59 Fuze


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