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Go Back to www.FleaMarketZone.com PRODUCT TRENDS Mass Vision Fashions


SUNGLASSES ARE an important part of any seasonal wardrobe, a must have accessory to tie the whole line together for today’s fashionis- tas. Today’s sunglass designs offer quality and advanced features, but also a vogue element, making the buying decision more about colors, shapes, styles and runway name brands rather than necessity. Mass Vision, a sunglasses wholesale pro- vider, writes on its blog, “It is very common to see sunglasses worn by the hottest celebrities become popu- lar overnight. Once a movie star or socialite is photographed wearing a pair of sunglasses, whether on the red carpet or caught up in the lat- est scandal, the demand increases.” This is why Mass Vision believes it


is the job of the designer sunglass wholesaler to keep up to date with the latest pop culture developments and make sure the manufacturers produce the right designs. With the goal of manufacturing


and distributing the most up-to- date styles with the best quality in the market, Mass Vision offers over 20 designer inspired lines and over 1,100 styles including animal print, fi t overs and shutter shades. And while some wholesalers have had record sales in the niche market of sports or active sunglasses, president of sales at Mass Vision, Anthony Masiello, says fashion styles make up 70 percent of the company’s sales, and that goes for its retail distributors as well. Among some of


the best sellers are the Louis Vuitton inspired (rebranded as Louis Val- entin) and the continually popular aviators and wayfarers. “These are some fashion trends that are here to stay,” says Masiello. No matter the style the wholesaler keeps costs low and quality high. “I’d say about 90 percent of our glasses wholesale be- tween $18 to $32 per dozen, coming out to about $1.50 to $2.25 a pair,” says Masiello. “The average retail price is about $10 a pair.” Selection isn’t all Mass Vision


has to offer in the world of eye- wear, as Masiello also points out the, “friendly staff and super service, allowing customers to go forward into the new season with style and continued on page 59


NO MINIMUM ORDER HUGE SELECTION OF DESIGNER READING GLASSES


54 March 2012


NO MINIMUM ORDER INDEPENDENTRETAILER


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