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INDEPENDENT RETAILER


INDEPENDENTRETAILER.com March 2012 8 NEWS


Lending Confidence Grows Retailers Lead Recovery Indies Fill Vacancies Shopping Trends Youth Favor Brick and Mortars


22 44


60 67


NEW PRODUCTS


Political Party Favors Musicial Themed Gifts Down on the Farm Candy Cottage Crafts Glass Blown Pipes


PRODUCT TRENDS


Country Club for Quality Sheets Reliable E-Cig Resource Mass Vision Fashions


RETAIL TRENDS The Future of Retail


COMPANY PROFILE


Pet Plaques by SJT


Starts on Front Cover The Kole Difference


COMPANY SPOTLIGHT


70 85


95


COMPANY UPDATE


Wholesale Buys Made Easy Pinups & Trendy Purses


APPAREL SHOWCASE


Site Speed Matters WEB MARKETING


100MARKETING


Tracking Customers Loyalty Sells


108MANAGEMENT Parking for Patrons


Managing Seasonal Deliveries Cut Costs, Keep Payroll Body Language Solutions


119 120


New Security Challenges SECURITY


TRADESHOW CALENDAR


ATTENTION ADVERTISERS:


DON’T MISS THE APRIL ISSUE OF INDEPENDENT RETAILER, WITH A SPECIAL REPORT ON FRAGRANCES & SCENTED PRODUCTS.


APRIL DEADLINE: MARCH 13


FOR ADVERTISING RATES AND INFO CALL: 800-999-8281 ext. 121 4 March 2012


Volume 23, Number 4


PUBLISHER Woody Sumner


woody@sumnercom.com EDITOR


Jaclyn Allard jaclyna@sumnercom.com


ACCOUNT EXECUTIVE Bill McNulty


billm@sumnercom.com


PRODUCTION Robert Siel, Director robs@sumnercom.com


Tracy Parisi


tracy@sumnercom.com Keri Hanson


keri@sumnercom.com Linda Kondrat


lindak@sumnercom.com Luke Calzone


lukec@sumnercom.com


CIRCULATION MANAGER Lisa Evans


lisae@sumnercom.com 100% Recycled Paper


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E-Mail: lisae@sumnercom.com phone: (203) 748-2050 ext. 127


Independent Retailer is published monthly by Sumner Communications, Inc., 24 Stony Hill Road, Bethel, CT 06801, telephone (203) 748-2050. Send all inquiries, letters, and submissions to above address. Entire contents are copyright 2012 by Sumner Communications, Inc. Printed in the United States of America. Independent Retailer (USPS 011-867) Periodical Postage paid at Bethel, CT and at additional mailing offices.


POSTMASTER: Send address changes to Independent Retailer, 24 Stony Hill Road, Bethel, CT 06801.


Publisher reserves the right to refuse any advertising, editorial or manuscripts that publisher deems inappropriate.


INDEPENDENTRETAILER MARCH 2012


INDEPENDENT RETAILER


INDEPENDENTRETAILER.com


CONTENTS


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128