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WITH THE elections right around the corner, Wild Bill’s Posters in Middletown, CT, has all the fun political favors for any party. Over a year ago, company founder, Bill Ziegler, marketed, “Pin Your Mon- ey on the Donkey,” a new twist on an old party game that has contin- ued to garner huge attention. “The game comes with a poster showing a donkey with an ‘X’ on its rear end, and a familiar political face up front,” Ziegler says. “It also comes with ten pieces of ‘funny money,’ ranging from a $3 ‘Hillary’ bill, to a $6 ‘Bill Clinton’ bill, all the way up to a trillion dollar bill featuring President Obama.” Party guests


are encouraged to wear a blind- fold, be spun around, and then try to, “stick it to the donkey, just like Congress is sticking it to us,” Ziegler says with a laugh.


Wild Bill reports the game, “sold


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very well,” at previous ASD shows, as customers told him they found the concept, “new and exciting.” A typical order wholesales for $60 a dozen, is shipped with the posters rolled, and also comes with a small display case and an advertising poster. The suggested retail ranges from $10 to $15 each. Wild Bill’s name may be famil-


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22 March 2012


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iar to independent retailers, as his company is also the sole East Coast distributor for the Funko Bobble- Head Doll line. The lineup includes perennial favorites like Betty Boop, Star Wars and Star Trek, as well as new entries including President Obama, Sarah Palin, and eight characters from “The Wizard of Oz.” Pricing varies, but a popular piece, the Betty Boop bobblehead, wholesales for $6.50 for a lot of 48. Other prices are available on re- quest. Wild Bill’s is also the leader in nostalgic show print posters and


continued on page 30 INDEPENDENTRETAILER


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