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together in a battle for survival. News station ABC13 reported on the recent showdown between downtown business owners and the city parking authority, say- ing, “Downtown businesses say paid parking can drive people away from downtown. The own- er of Celebration, a downtown shop, says the meters are not user-friendly and scare away business.” And while these busi- ness owners are worried about parking inconveniences, includ- ing meters and limited spots, a clean slate is not a logical possi- bility in downtown environments when it comes to parking. But


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there are some basic principles relative to effective retail parking strategies that can be employed to give retail a fi ghting chance downtown and place control back in retailers’ hands. Possible parking resolutions include: 1) Promoting an effective and


consistent parking enforcement function, with the primary goal of enforcing the rules, promoting on-street space turnover. 2) Having an effective combi-


nation of time limits to support the specifi c uses of downtown retailers. For example, coffee shops and dry cleaners have different needs than restaurants and clothing stores. 3) Offering to validate park-


ing, paying for part or all of their parking if they make a purchase. 4) Providing directions and


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parking details on your website. If you have limited parking out- side your store and have a B2C site that helps you communicate with your customers, then it might be a good idea to offer up directions to available parking on your website. You don’t want them driving by and deciding to turn back home without ever stepping in your store. 5) Leasing parking space


from a neighboring business. If the neighboring business has some available spaces or per- haps traffi c downtime, it might be a good idea to lease the park- ing area for your customers who otherwise would be without a spot. ■


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