This page contains a Flash digital edition of a book.
Go Back to www.FleaMarketZone.com MARKETING Loyalty Sells


TO KEEP repeat customers you must consider recognition. For instance, keep track of the types of purchases your loyal buyers make, and on their next visit offer them the same or similar product at a special “Repeat Customer” discount. Or you can put into place the increasingly popular Customer Loyalty Program, giving your repeat customers a sense of exclusivity, while also supplying them with discounts, freebies and more. Yet part of being an independent retailer is offering something unique. And while one of a kind merchandise is what brings the customers into


Since 1979


your store, an original reward and recognition system is also what keeps them out of the big box retail stores. Fox Business suggests a few


new loyalty gestures that may excite your current custom- ers, so much so that they bring in new business by telling all their friends: 1) Implement a customer


loyalty program with a twist. Rather than providing a stan- dard card with standard rewards to all customers, whether they’ve come to the store once, twice or one hundred times in the past year, create categories or


a hierarchy system (e.g., gold, platinum, silver, copper). Each category is tied to specifi c ben- efi ts, and most importantly, the benefi ts are attained not only by the amount of money spent, but types of purchases made, refer- rals and years of loyalty. 2) Make your appreciation


public. While everyone enjoys an attitude of appreciation and a personal thank you, they also like a little bit of the limelight. So, create an honor roll on one or all of your social sites. Your store is benefi ting from the sales your customers provide, by making


continued on page 107


 1108


79 SOUTH CHINA IMPORT INC.


NEW: Now you can see our


entire Color catalog of Styles Online and Order For FAST Delivery.


www.southchinaimport.com Visit us at:


148 GREEN STREET, BROOKLYN, NY 11222 1-800-235-0020 TOLL FREE:


TEL: (718) 389-6731 FAX: (718) 389-9707


e-mail: sochinany@aol.com WE ACCEPT


Please Call For 2011 Color Catalog MasterCard


Wholesale Only, Minimum Order One Case Prepacked Per Item


® 102 March 2012


Se Habla Espanol ~


Wholesale Only, Minimum Order One Case Pre-Packed Per Item INDEPENDENTRETAILER


Catalog for 2012


(Formerly South China Import, Inc.) 32nd


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128