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Burgundy Wines


Parma Ham


Parmigiano-Reggiano Cheese


Douro Wines and Port The Mark of Quality


Find out more about the European Union’s Protected Designation of Origin (PDO) stamp at the Big Sussex Market and Live Food Show on Friday 5 - Saturday 6 April...


More of us than ever before are taking an interest in cookery. Meals have ceased to be a ‘meat and two veg’ event and turned into an exploration and combination of flavours and cultures. The British Isles are privileged to have access to ingredients from all over the world and today’s cookery programmes reflect this interest.


As a nation we are spending more time with loved ones, preparing meals, not just for special occasions but every day. With such an interest in food comes the demand for top quality ingredients which is why there is the need for a guarantee of authenticity and origin and this is where


the Protected Designation of Origin (PDO) stamp delivers that assurance. It is awarded to products from specific geographic areas which conform to the rigorous standard set


and regulated by the European Union. If the PDO logo can be seen on the packaging, consumers can rest assured that the product inside is as described.


Launched in 2008, Discover the Origin is an established campaign highlighting five of Europe’s best exports that hold this coveted PDO status: Burgundy Wines, Parma Ham, Douro Wines, Parmigiano-Reggiano Cheese and Port. Each product is traditionally made with centuries of history behind them which is what makes them so special.


To try these five delicacies for yourself and to learn more about the PDO guarantee, come down to the Brighton & Hove Food and Drink Festival on Friday 5 and Saturday 6 April where Discover the Origin will be offering food and wine matching suggestions and unique ways of incorporating the ingredients into age old favourites to create modern classics. Also all the chefs on the Live Food Show stage will be challenged to create an easy, five minute dish using either Parmigiano-Reggiano Cheese or Parma Ham.


“with such an interest in food comes the demand for top quality ingredients which is why there is the need for a guarantee of authenticity and origin”


Discover the Origin will be at lots of food festivals throughout 2012, why not catch up on what they are up to by checking out their website www.discovertheorigin.co.uk, follow them on Facebook, and on twitter: @DiscoverOrigin.


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