GTW WELCOME Meet the team...
Sean O’Driscoll Publisher
sean@dhpub.co.uk
Sean really is the driving force behind DHP’s trade division. Having been in the gun trade for more than 20 years he understands how it all works!
John Hunter Editor-In-Chief
john@dhpub.co.uk
John has more than 15 years’ experience of the shooting and fi shing trade and is a regular visitor to international events. He co-ordinates the magazine.
Stan Piecha Columnist
stan@dhpub.co.uk
Stan’s experience in sports writing is second to none. For the past 35 years he’s been a correspondent on T e Sun, the best-selling newspaper in the UK.
Lee Mandaracas Head of trade & international business
lee.m@dhpub.co.uk
With years of sales experience under his belt, Lee is well placed to ensure your business makes the most of its presence in GTW.
Bart Manganiello US sales director
bartalm@optonline.net
Bart has been selling on trade magazines for all of his working life and has helped more companies grow their business than anyone else we can think of!
Richard Atkins Technical Editor
richard.atkins@
dhpub.co.uk
Richard takes the reins as technical editor of Gun Trade World with a wealth of shooting trade knowledge behind him.
An encouraging start to 2012!
S
how time is here again! With companies and staff having returned from a busy SHOT Show, many will be preparing for
another signifi cant trade event, the IWA show in Nuremberg, scheduled for March 9th to 12th – a hectic time indeed! T e predicted success of SHOT Show,
the largest show of its kind (see our report on page 51) was confi rmed with the organiser, National Shooting Sports Foundation (NSSF), reporting an overall attendance record of more than 61,000, with new records set for buyers at 36,383 and a massive 2,466 for media! After-show comments from manufacturers
indicate that they were mostly satisfi ed with the event – not just with the interest shown but also with the solid orders taken. Dealers seeking new products to stock were equally pleased with the great array of new, innovative and exciting items there – many voted as likely to attract good business. T ere are plenty of companies introducing new products within this issue too. Shotgun sales have perhaps been most
under pressure with the economic downturn but makers have responded. Fausti has a new high-grade 28-gauge side-by-side shotgun aimed at a market typically less aff ected by such times. FAIR has launched a clay target model, the Racing Sporting over-and-under, to attract customers old and new (with a side-by-side waiting in the wings for visitors to see at IWA too). T ese and others with new products are featured in this GTW. It’s the innovative and pro-active companies
and dealers who will come through these diffi cult times best, and GTW can help in that process because that’s what we are here for, so please make full use of the services that we off er. IWA is a great show – the largest of its kind in Europe (you can judge the impact it has by
the size of this issue). T is well-established event runs with typical Teutonic effi ciency. Well focused on the sporting/hunting and
target shooting markets, with law enforcement a recent addition, IWA covers most major brands of guns, ammunition and much ancillary equipment without too much on the periphery that can make a show diffi cult to explore fully.
Is big beautiful? Major show organisers have a problem, as getting too big to get around can bring its own problems, possibly leaving visitors feeling sure that they have missed something and exhibitors struggling with how much promotional material to have available. Such comments have been raised about the
SHOT Show, appearing on internet reviews and blogs and giving food for thought for the organisers. T ey, of course, must be fair to the increasing numbers who seek to promote their products, with shows also a tangible display of the strength and unity within this fi ne industry. Major trade events provide the kind of
business exposure and enhancement that GTW off ers throughout the year. It’s your mini-show in print and, increasingly, electronically via an app (sales of which are booming). Don’t worry who sees your products either
because we send GTW to prime contacts around the world – manufacturers, distributors, importers and the dealers who sell the goods to the end consumers, so you don’t have to. Continue going to the shows, of course, but
GTW can get your message to where it matters every month, throughout the year, whether you can attend major events or not. Remember, GTW reaches parts that you might otherwise miss. Richard Atkins, Technical Editor
04
www.guntradeworld.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96