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OLYMPICSEURO 2012


Running from 27 July until 12 August, the Olympics presents a golden opportunity for pub and bar operators, but now is the time to start working on your game plan Words: Sarah Gain


28 TWENTIETH FEBRUARY 2012


With 203 countries taking part, 17,800 ath- letes and team offi cials descending on Lon- don, and 9m tickets sold, it is predicted that an extra £750m will be spent in the UK during the Olympics – and £82m of this will be spent on food, drink and entertainment. In addition, the Olympic torch relay, which


takes place from 20 to 27 July, will see the torch travel to within 30-minutes transport time of 95% of the UK population, giving the whole country a chance to share in the spirit of the Games. “Pubs are the natural meeting place for peo-


ple who want to watch the Games, and the ones that capture the atmosphere will capture custom- ers,” says Mitchells & Butlers’ director of corporate affairs, Erik Castenskiold. “Around 90% of normal tourists to London won’t


come this summer, and 1m commuters will change their habits. But 6m new Olympic tourists will be here, 0.5m of them staying in London and 5.5m will be day visitors to the capital,” he continues. “Even people working from home present an opportunity for pubs in suburbia and commuter areas. Unless you have a ticket, the pub is the


pub&bar


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