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LEASE


MANAGED


FRANCHISE


FRANCHISING


It used to be that pub companies ran their pubs in one of two ways: following the leased/tenanted model or managing the pubs themselves. Now there’s a third option: franchising. And it’s an appropriate response to new market conditions Words: Paul Wootton


In the beginning was the tie. Well maybe not right at the beginning, but certainly in the 19th century. Then the tied tenanted model operated by regional brewers was the modus operandi of most pubs. By the late 20th century, a new model had emerged, which saw brewers and other pub companies run their pubs directly, using managers rather than tenants. For many years, if you wanted to run a pub, that was your choice. Unless you had


enough money to buy your own freehold, you either managed a pub as an employee of a larger company, or you were a pub company’s tenant/lessee. But recently the landscape has begun to change. There’s a third option now, pioneered by Marston’s, but being offered or looked at by a number of other companies. It’s a fran-


20 TWENTIETH FEBRUARY 2012 pub&bar


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