CONTENTS | OPINIONS ON INSIGHT


CONTENTS


3 MANAGING EDITOR’S INTRODUCTION ANTONY BEGLEY


The future’s bright, the future’s data.


4 CUSTOMER DATA INTEGRATION FRANK TRÖSCHER, ACXIOM


Driving value from existing customers while recruiting new ones is still the name of the game but harnessing the power of a multitude of data and turning it into action is the real challenge.


6 CUSTOMER RELATIONSHIP MARKETING ANDREW CAMPBELL, 20:20 DIALOGUE


Keeping your CRM capabilities fit for purpose with new technologies, new channels and changing customer behaviours is vital for today’s marketers.


8 REPORTING & ANALYSIS JANET SNEDDEN, METAMETRICS


The opportuntities that exist to exploit customer data for competitive advantage have never been greater for marketers.


24 | thought leadership


Database Marketing | February 2012


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