T
echnology for Marketing & Advertising, or TFMA as it’s more unversally known, is something of a phenomenon in the database marketing sector: it’s probably the only event that every database marketer at least considers going to each year. While there’s no question that the event is chasing the money and growing in various spaces only vaguely related to database marketing – the rapid expansion of the all-things--digital section at the event is a pertinent example – there’s also no question that the event remains a very worthwhile use of a few hours out of the office for most database marketers. Apart from anything else, you’ll get the chance to catch up with the team from Database Marketing magazine (at stand H50), which has got to be worth the trip in itself! But there will be plenty else of interest to catch up with, including a full seminar programme covering everything from CRM and multi-channel marketing to analytics, as well as a hosty of top quality exhibitors. We’ve picked out just a few to whet your
appetitite.
CLICKSQUARED – F34 A recognised innovator in terms of its products and services, ClickSquared is among these worth
checking out at this year’s TFM&A. On its stand, the company is inviting marketers to visualise first-hand its cross-channel marketing hub with an interactive demo and videos. Technologically advanced yet very user-friendly, it’s certainly worth taking 10 minutes to have a nosy.
CAPSCAN – G46 Visitors to Capscan’s stand will see the latest international address management solutions and data quality services, while Capscan reminds marketers of the consequences of poor data quality management and how finding the right solution is often simple, but highly effective. Regional Sales Manager Laura Fovargue will
also present at TFM&A this year, tackling ‘The dos and don’ts of domestics and international address and data quality management’, providing insightful advice for achieving optimal data quality, illustrated by real-life case studies. Capscan will be showcasing its full range of solutions including its global address management solution Matchcode International which allows marketers to validate, correct, standardise, and format address data for over 240 territories worldwide. Online data cleansing, suppression and enhancement tool Capscan Integrity will also be on show, as will Capscan OnDemand, a ‘pay-per-search’ web-based ááá
CRM & Multi Channel Theatre 28 Feb 2012
10:00 – 10:30 Customer Service Automation Driving Sales Performance Through Online Engagement Case Study: HP and Intel Chair: Dan Kelly, Business Development Director, Corporate Rewards
11:30 – 12:00 CRM Technology Smarter Marketing - Accelerating Your 2012 Marketing ROI Through CRM: Identifying, targeting, engaging and measuring - in the Cloud or on-premise Chair: Justin Mahon, Head of International Business Development, Sage CRM
12:30 – 13:00 Multi-Channel Marketing Tying It All Together: Multi-channel marketing success Case Study: Nike, Icelandair Chair: Nick Evans,Account Director,Exact Target
13:30 – 14:00 CRM Technology Back to Basics CRM - Communicate. Collaborate. Compete. How CRM supports mid-market companies... a series of customer tales & a discussion of trends for business ááá
www.dmarket.co.uk
February 2012 13
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