Saturday, June 23 12:00 - 4:00 pm
Optional Walking Barbecue Tour
See Page 17.
4:00 pm - 12:00 am Open Evening
6:30 - 9:30 pm Optional Evening at the
Grand Ole Opry See Page 17.
Sunday, June 24 8:00 - 8:35 am
Kickoff Breakfast (Food service ends at 8:15 am.)
8:35 - 9:40 am
Opening Remarks EASA Chairman Kevin Toor
Becoming a Category of One: How Extraordinary Companies
Create and Sustain Success Based on his best-selling book, Becoming a Category of One, today’s keynote speaker gives a roll-up-your-sleeves presentation about the mindset that creates market lead- ers. Hear about the attitudes and ideas that top performers bring to challenges and oppor- tunities every single day.
Joe Calloway Nashville, TN
Please Note FULL SPOUSE/GUEST
REGISTRANTS are invited to attend all education sessions and the exhibition; they also are eligible for the exhibit door prize drawings on Sunday. (The Spouse/Guest Social Package does not include the
conference education sessions, tours or exhibit door prize drawings.)
Register by April 20 for “Early Bird” Registration Rates
Register and pay your fees by April 20 to get an “Early Bird” discount on registration fees, or before May 18 to get the Advance Registration Discount. Regular registration fees apply after May 18.
10:00 - 11:30 am Spouse/Guest Session Gaylord Opryland®
This session includes a 45-minute tour and a 45-minute flower-arranging class featur- ing some of the plants used in the hotel. The resulting arrangements will be sent to a local nursing home.
11:45 am - 12:45 pm Networking Lunch
Moving Industry Forward
No speaker! No program! Just enjoy lunch while networking with fellow attendees.
Spouse/Guest Social Package
Spend Sunday and Tuesday evening with EASA and enjoy Nashville on your own during the day on Monday and Tuesday.
for Nashville area attractions.) This package includes the Kickoff Breakfast, “Gaylord Opryland® Horticultural Arrangements,” the Networking Lunch, the exhibit showing and A “Music City” Evening (Sunday), and the Chairman’s Party (Tuesday). It does not include regular conference education sessions, tours or exhibit door prize drawings.
1:00 - 4:30 pm
Exhibition Grand Opening & New Product Theater
6:00 - 7:00 pm
Cash-bar Cocktails 7:00 - 10:00 pm
A “Music City” Evening:
Dinner & Concert Entertainment by Pam Tillis; see Page 11.
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