FLAGS & BANNERS Feature Flags and banners – a growing market
Flags and banners are more popular than ever. Look around and you’ll see them being used in all sorts of locations and at different events, be it a car showroom, retail outlet, trade show or even a royal wedding.
of years as more people are recognising the benefits of using banners and flagpoles to enhance their events and their ability to have an immediate high impact for a relatively low cost. “We continue to supply to a wide and diverse range of clients and sectors. The most popular styles of flags that we sell are banners suitable for fitting to our extensive rental flagpole stock.”
… a cost effective solution with high impact …
While some flags and banners are
bought for short-term use, maybe even as “throwaway” products for a one-day event or similar, the majority are used in longer term applications and need to stay looking good without colours fading or the fabric looking worn.
....continued on page 38
You can almost smell the coffee. Photo courtesy Hampshire Flag Company. Choose wisely and flags and banners can be used as a
cost-effective way of getting a message across with real impact, for decoration, to enhance events and create dramatic effects. They come in an enormous range of sizes and styles, can be printed or sewn, and are made from a range of fabrics and vinyls, as well as paper. The first flags were used to assist military coordination on battlefields, says Wikipedia; but they’ve come an awful long way since. Such is the variety of choice on offer today that there’s a flag or banner that’s ideal for just about any location or occasion. We spoke to Hampshire Flag Company, a family run business
that produces hand sewn national and international flags, digitally printed flags, PVC banners, marine flags, bunting and table flags, as well as offering a bespoke flag design service. The company is a major supplier to the sign trade as well as end users. Graham Wilkinson, Managing Director at Hampshire Flag,
says: “All flags have increased in popularity over recent years – they are going through their heyday at the moment! Over the last five years we have seen an increase in patriotism and a pride in being British so flag sales have seen a real boost. Graham says the company has seen a change in the type of products ordered. “We used to do a lot more traditional landscape flags but now
we see demand for more portrait flags, for example. The most popular styles of flags are those featuring corporate identities and national flags – both sewn and printed.” We also got the views of Icon SLS, a division of Icon. The event
delivery and implementation company has a large and varied portfolio of clients and projects ranging from transforming city streets to “mega events”, both in the UK and overseas. Cathel Maclean from Icon SLS also reports an increase in demand: “Banners have increased in popularity over the last couple
36 Sign Update ISSUE 134 FEB/MARCH 2012
Icon SLS has a large and varied portfolio of clients both in the UK and overseas.
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