PROJECT News
Sign 2000 re-brands major Essex shopping mall
In partnership with London-based design agency DunnettCraven and project management company Project Driven Solutions, Kent-based corporate signage specialist Sign 2000 has carried out the complete re-branding of the Exchange Shopping Centre in Ilford, Essex. Situated in the High Street at the heart of the town’s shopping experience, the all-in-one in-town centre shopping mall houses over 100 retail outlets, including major brands such as Marks & Spencer, Debenhams, WH Smith, TK Maxx, HMV, New Look and The Body Shop.
The signage work was completed over two phases to coincide
with the centre’s complete refurbishment carried out by Ellmer Construction. It covered both interior and exterior signage and supplementary wall graphics throughout the mall. The initial phase included the back-of-house works,
re-branding of the car park entrances, car park directional signage and general directional signage and various lifestyle graphics manifestations. The second phase involved the main re-branding elements. These included interior mall directories, hanging directional signs, main identification totem and low-level entrance signs. The new high-level LED-illuminated ID brand logos were suspended within arch-vaulted ceiling areas or suspended from the new feature glass facades, whilst the individual LED-illuminated letters were fitted directly to the high-level roof brick circular building turrets. For further information on Sign 2000 and other
specialist signage projects undertaken by the company, visit
www.sign2000.co.uk or telephone 0845 265 2000.
32 Sign Update ISSUE 134 FEB/MARCH 2012
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