D-Signs produces livery for Race2Recovery team
Three Soldiers, each seriously wounded in duty in Afghanistan, have put together a cross-country racing team that will help notable charities benefitting their brothers in arms. Race2Recovery’s goal is very simply stated. It’s taking part in
and completing a motor race. It’s not just any race though. Acknowledged as the hardest motor sport event in the world, the Dakar Rally Raid is both a race, and a test of its entrants on many other levels too. The team’s preparations for the event have attracted a lot of
support and public attention already. The BBC’s Top Gear programme covered the matter in some detail in a recent episode which has since been re-run. The race which will take about fifteen days to complete, covers some nine thousand kilometres. Moving at great speed, in a vehicle tough enough to handle the extreme terrain, means a punishing, vision-blurring ride for the crew, and continual destructive forces acting on the vehicle which the crew pilots. Taking it slowly though isn’t an option either - the vehicle would be swallowed in sand and the race would not meet its objectives. No strangers to sleep deprivation and superhuman feats of
physical endurance and mental focus, the Race2Recovery team is without doubt made of the right stuff to get the job done. The crew’s resilience is not in any doubt in the organisers’ minds or the crew’s own. Heroes to a man, the Race2Recovery team is not without an
element of common sense either despite signing up for the Dakar Rally raid. Rather than tackle the brutally powerful and unforgiving Land Rover based QT Wildcat it’ll be piloting during The Raid head-on, they’re getting to grips with the magnitude of the job that awaits and practicing for the ordeal using a V6 Freelander especially modified and prepared for its purpose and theirs.
D-Signs totally wrapped and transformed the burgundy
coloured Freelander in a rather more purposeful, dominantly black set of clothes. The livery’s design is a powerful continuation of identity elements established across Race2Recovery’s whole communication programme, including its website. Television exposure will further ensure that Race2Recovery and its endeavours are recognised and remembered. Clearly, the livery plays a key role. D-Signs turned to Metamark’s newest, easily applied MD7
formulation for its media choice and printed the material on a Roland printer. The material features a new adhesive system expressly designed to minimise application challenges and tolerate repeated elongation and repositioning. It could be argued to be working. The whole livery application and finishing process was undertaken single handed! The result is a head-turning and distinctive livery,
bristling with sponsorship detailing and ringing with patriotic graphics. It also leaves no doubt that Race2Recovery is at the helm - it’s a winning design. The wrap is in turn wrapped in Metamark MG900 laminate, a material that’s used to shrugging off typical battle-rash and keeping the underlying print looking pristine. The Race is one thing, and Recovery another.
Recovery in the sense most understand it simply doesn’t apply when limbs are lost and other serious injuries are involved. Impaired or not though, returning Servicemen are high potential individuals who have the will and strength to overcome incredible challenges. The Race2Recovery team is not just manned by such individuals, it represents them all too. The Team’s progress can be followed in detail at
www.race2recovery.co.uk and further television coverage is also planned. For further information telephone Dales Signs on
+44 1205 363322 or for details on the full Metamark product range visit
www.metamark.co.uk
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