FIRST, WE CHANGED


In 1964, Hustler invented the fi rst zero-turn mower. While the rest of the world has played catch-up, our innovative spirit has kept us at the front of the mower industry for nearly 50 years. Today we design and build mowing products for multiple industries to far exceed expectations. From the versatile 1500 riding greens to the multifunctional 3700 with year round attachments. Hustler will continue the quest in matching specifi c products to industry needs.


EVERYTHING Hustler Turf Equipment was born of a simple need - a mower that would manoeuvre the irregular landscape of the family home - complete with bird baths, gardens, and winding front walkways.


The fi rst Hustler was a compilation of mower parts and farm machinery, created by a genius named John Regier. Mr. Regier’s mower cut grass and steered like no other. It could hug a fl ag pole or reverse directions at a fence line, with a turn radius of zero degrees. With this, the world’s fi rst zero-turn mower was born. And it changed everything.


When Mr. Regier brought his design to tractor cab manufacturer Excel Industries, the timing was perfect. He couldn’t maintain production alone, and Excel was looking to expand its product line. When the folks at Excel saw the mower in action, they knew they had a product


1961 Roy Mullet joined the company. His vision and entrepreneurial spirit was a catalyst for the company. Later that same year, he was appointed the president by the Board of Directors.


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1963 Excel Industries, Inc. started building cabs for after-market farm equipment. Later, contracts were signed with original equipment manufacturers (O.E.M.s) of farm and construction equipment to provide needed cabs.


1964 Model 36; The world’s fi rst zero- turning radius lawn mower.


1966-67 Model 172; The fi rst in our line of industrial - grade mowers with a 72” deck.


THE THREE EXCEL PIONEERS On the left, Ray Rilling, hydraulics expert, with company President Roy Mullet and John Regier, who brought the idea of the fi rst up-front, independent drive-wheel-steering Hustler mower to Excel.


1970-74 Model 272; Introduced in February 1970, the Hustler 272 used the fi rst dual-hydrostatic drive system ever developed for a mower.


Constantly monitoring the market in the late 60’s, cab manufacturing showed signs of change. Excel started to take a strong foothold into the turf and grounds market.


1975 Model 272 A


1978 Model 360; Hustler introduced the fi rst self- leveling, hillside mower. Followed by the 402, the 602D, 640/6400 and the ATZ.


In the 1970s, Hustler switched from red to the signature yellow paint colour.


1978 Model 275; The 275 fi rmly established our reputation for durability, dependability and longevity. The 275 permanently raised the bar for what would be expected of a Hustler mower.


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