ADVERTORIAL


SUSTAINABILITYSUPPLEMENT 05 Act Global: Be a local.


Voith Turbo Scharfenberg GmbH & Co KG is the world leading manufacturer for energy absorption systems in couplers and front ends with famous global branded high tech products for metro, high-speed trains, and LRV trains. The design and main core production is exclusively based in Salzgitter, Germany. However, local manufacturing is also carried out in international based production sites in China, US, Australia, India or South America. Subsidiaries for sales and service are established all over the world in over 75 countries.


they bring back a wealth of experience from which the company benefits. These employees can set up or improve ways of cooperating between the local service sites and head - quarters which at the end leads to closer customer relationship. It is the sharing of their experience and knowledge of local business practice that is valuable for the headquarters to seek how to approach global markets much more efficiently. Personally, employees obtain in their jobs a


much better understanding of importance for the customer abroad. The individual market demands become more significant and meaningful. Also, cooperation among employees and their foreign colleagues im - proves, and learning about different mentalities and value for the importance of issues. Mareike Ebert, Key Account Manager at


Voith Turbo Scharfenberg says: “I can’t understand the concerns of other people unless I have lived abroad myself. Looking at it retrospectively, sometimes people from different cultures are not that different after all and have far more similarities than differences.”


BIOGRAPHY Mumbai Monorail with Voith front end system


A local workforce around the world is vital for Voith business. In most of Voith’s biggest foreign markets a fixed percentage of the value creation in a specific project has to be based in the markets themselves as regulated by federal laws of foreign countries. For rail vehicle products, the localisation rate currently amounts to 60–70% depending on the country’s policies. The key to every business success is the


people who sell it, best based local closely to the international car builders and operators. Foreign colleagues with multi-culture under - standing and with excellent customer contacts are significant for a successful business.


www.europeanrailwayreview.com Voith supports the international employee


exchange. In the German headquarters, people from all different nationalities such as e.g. China, Spain, France, Russia, Venezuela, and England can be found. The tolerance to other ways of doing business around the world is a characteristic that Voith seeds among its workforce. When ever strategically important, Germans work in overseas locations for a certain amount of time with the goal to push market growth and sales in these locations. Thanks to such presence an excellent customer contact is also established. The international encounters are extremely valuable. When transfers return


Mareike Ebert has a BA in Economics from the Buckinghamshire University in London. In 2001, Voith hired her as Key Account Manager for Switzerland and Benelux Countries. In 2007, Mareike took over the Chinese and Australian market. In 2008 she was assigned to


work for Voith USA for a total of two years. Since May 2011 she is back in Germany working again for the enormously growing Chinese Market.


CONTACT DETAILS


Voith Turbo Scharfenberg GmbH & Co. KG


Tel: +49 (0) 5341 / 21-02 info.schaku@voith.com www.voithturbo.de


European Railway Review Volume 18, Issue 1, 2012


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12