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Company Profi le Healthier choices for catering managers


In a world obsessed with staying healthy and eating a balanced diet, catering managers are always looking for healthier soft drinks to provide to their students.


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We all know how important it is to eat the right food and stay hydrated especially when faced with lessons, lectures and revision! One such soft drinks brand that can provide a multitude of


health benefi ts that’s already ‘schools


approved’ is SUSO. SUSO is a range of great tasting, value for


money still and sparkling fruity soft drinks with over 50% fruit juice and no nasties whatsoever. That’s NO artifi cial additives, NO added sugars and NO sweeteners. SUSO also provides 1 of your 5 a day and comes in fruity fl avours such as Tropical, Berry, Apple, Lemon and Orange. SUSO has already established itself as a


proven performer in over 2,500 of the UK’s 5,000 secondary schools (with latest research showing over 70% brand awareness among UK teenagers). Consequently undergraduates already know SUSO, love SUSO and are now actively discussing online SUSO’s signifi cant benefi ts, on account of SUSO being a source of fruit goodness and hydrating refreshment. The recent launch of new SUSO Still is a


www.tuco.org


natural extension for the SUSO brand and product range. Combination juice drinks in bottles are proving very popular with teens and young adults but today there is a misconception that all these drinks are good for you. Many combination juice drinks in the UK today have a very low fruit content, added sugars and artifi cial preservatives. SUSO’s Still offer, however, delivers all the


SUSO benefi ts you would expect from this cleaner schools approved brand - high fruit content (over 50%), great taste and hydration, absolutely no artifi cial ingredients, artifi cial preservatives or added sugars. It’s available in a 500ml pet resealable bottle, perfect for on- the-go consumption. More than just a drink, SUSO is also an idea –


an idea that seeks to encourage young people to make better choices in their lives in relation to the things they believe in and the things they want to do. And therein lies SUSO’s key brand message for young people - IT’S YOUR CHOICE. You can visit www.suso.co.uk to see how SUSO is delivering


relevant lifestyle campaigns around choice as well as obvious product health messages, in a way that is generating youth purchase and loyalty among teens and young adults. SUSO comes in a recyclable 330ml can in


5 fi zzy fl avours (orange, apple, tropical, berry, lemon) and in a 500ml pet bottle in 2 still fl avours (berry, tropical) with a 12 and 6 month shelf life respectively. SUSO is going places fast with Cott Beverages


Ltd recently announcing the acquisition of the SUSO brand. The addition of SUSO compliments the growing strength of the Cott UK branded portfolio sitting alongside brands such as Old Jamaica Ginger Beer, ting, Emerge, Red Rooster and Ben Shaws.


Suso Drinks Lloyd McCulloch Commercial Controller T: 01509 674915 E: lmcculloch@cott.co.uk W: www.suso.co.uk


02.2012 | TUCO 51


TUCO Supporters Supplier Supplement - H2o Publishing - Suso Drinks


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