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CJ Services Q&A


Building a Brand


Chris Langford, Managing Director of CJ Services talk to us about how the world of POP installation is keeping up with changing trends.


A1 Retail: CJ Services is known as one of the leading POP Installation companies in the UK – where did it all begin?


Chris Langford: The idea behind CJ Services was to approach POP installation in a more enlightened way and to raise standards – taking responsibility out of the hands of store staff and moving it into the arms of a team of professionally trained, highly skilled project managers and installers. CJ Services very first client, Camelot


(The National Lottery), was arguably responsible for one of the industry’s most high profile POP campaign rollouts. Initially, a supplier to Camelot approached us to install a number of shelf units into about 1500 Post Offices. This then led to CJ Services to delivering play stations and pavement signs into retail outlets nationally.


A1: How has CJ Services changed over the years?


CL: The biggest change over the years has not been what the business does but how it


does it. Driving continuous improvements in compliance has always been a serious business for CJ Services. This is why we chose to launch our own Academy, an in-house training school for field teams designed to develop core skills and promote quality standards. To make sure it is always improving, the company has become recognised for its willingness to embrace and invest in new technology in its quest to do things better.


A1: How has the global economic crisis affected CJ Services, if at all?


CL: Tougher times and a competitive economy mean that there is increasing pressure on the profit margins of retailers and brands. As a result, they are seeking tougher tactics to maintain the store experience. But in many ways, the challenges remain the same – define more efficient methods of delivering retail marketing campaigns into stores, and find new ways to drive improvements in compliance standard and asset management.


A1:What can we expect in the future from CJ Services?


CL: Shoppers are demanding more choice, greater flexibility and improved availability. This means that brands and retailers are beginning to re-evaluate how they approach the management of retail channels. Even in tough economic times, innovation and investment in service development is critical. CJ Services has offered Field Marketing services for some time, but the need for clients to be able to consolidate the management of brand delivery in-store is seeing the company invest significantly in this.


Contact:


CJ Services T: 01928 597777 W: www.cjservices.co.uk


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