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Out and About Beauty on a Budget


Visual Artist and Set Designer Emily Outhwaite has created an amazing display for fashion brand The Merchant 24 on a budget of just £100.


The Merchant 24 is a Notting Hill boutique that specialises in selling pristine, previously owned, high-end designer clothing. Located on Ledbury Road, the boutique was set up in 2010 by personal stylist and fashion buyer Vanessa Bunsen. The shop wanted a brand new window display, and called on Emily Outhwaite, Visual Artist and Set Designer, who was given free reign to create something innovative and exciting. The project came with only one challenge; a budget of £100. Taking her inspiration from the concept of the store she “wanted to capture how the boutique is like a “magpie’s nest”, full of shiny, luxurious things, most of which have been worn once by their previous owners. For Outhwaite it was important to create a window display with a narrative that was fun and light hearted but sophisticated, so that it related to the boutique’s clientele. The final display has a hand crafted feel about it. When talking about the end result, Outhwaite elaborates on how she chose to create “a golden colour scheme” based on the children’s nursery rhyme where six magpies stand for gold. The schemes focus


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is at ground level where meticulously handcrafted nests display beautiful and shiny products. While at eye-level your attention is drawn to the mannequins clothing by the sparkling golden objects hung at varying levels and the magpies perching on mannequin shoulders. “As the window is open, it was important to Vanessa not to separate the scheme from the shop, so this led me to hang gold sprayed objects intermittently between the mannequins to encourage the viewer to come close to the window and peer through to the shops interior”. With creative budgets and visual teams getting smaller, The Merchant 24 have shown how that even with a minute budget and with a bit of help from a young creative like Emily Outhwaite, you do not have to compromise on the design and display of your windows.


Contact


Emily Outhwaite T: 07884185432 W: www.emilyouthwaite.co.uk


www.a1retailmagazine.com


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