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Visplay helps Sketchers to create an ideal solution for the display of their lifestyle footwear products.





The Visplay system Grid 50 has been installed in front of translucent glass, with its grid effect perfectly highlighting the technical expertise of the athletic footwear.


Sketchers is an award-winning, global leader in the lifestyle footwear industry. The company designs, manufactures and markets lifestyle footwear for men, women and children. Sketchers is based in Manhattan Beach, California, and opened a brand new store in the head office location in June 2011, which was interior designed by Sketchers own team. The Visplay system Grid 50 has been


installed in front of translucent glass, with its grid effect perfectly highlighting the technical expertise of the athletic footwear. The Grid 50 is a surface support system that combines three function levels for cross merchandising: display, design and decoration. The system provides flexible merchandise displays and easy adaptation to changing merchandise density thanks to user-defined configuration of merchandise supports and decorative elements. The grid structure also enables flexible displays and lets ample light into the store interior, allowing for natural light to help brighten the store and create a fresh feel to the retail space. As well as the Grid 50 structure, Sketchers used Visplay’s Area 13


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and Area Viva 13, which were chosen for flexible, decorative table displays to show the athletic footwear. Area Viva 13 has a range of different elements for the display and decoration of accessories on tables and shelves, meaning that it was the ideal solution for the Sketchers store. The product has different extension arms for merchandise display as well as sign holders for decorative purposes. These can be inserted and replaced as required thanks to the modular structure, meaning that the usage can be altered as new promotions and products are put on show, so Sketchers should get extensive use out of the product. The resulting store is the ideal solution for


the brand, creating a bright and airy feel where the displays allow for the products themselves to be the centre of attention. Customers can come in and see the products displayed in an attractive and easily accessible fashion.


Contact


Visplay T: +44 (0)207 288 95 70 W: www.visplay.com


www.a1retailmagazine.com


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