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Bonus for officeTwelve


officeTwelve helps Oliver Bonas create the ideal environment to showcase the brand’s eclectic personality.


Fashion and Lifestyle brand Oliver Bonas have opened a brand new concept store in Bristol’s Cabot Circus. In order to create a new look for the brand, Oliver Bonas have been working in partnership with retail specialist officeTwelve. Cabots Circus represents the first of a new store roll out for Oliver Bonas, taking the brand away from its London roots and into key cities nationwide. One of the most important aspects of the store design was for Oliver Bonas to retain a boutique feel within this larger format store, as Oliver Bonas believes this to be one of the charms of the brand’s smaller stores. Brand ethos is evoked throughout the store, with bespoke merchandising opportunities used to house the eclectic mix of fashion and lifestyle products on offer. When customers first enter the store, they are led on a journey of discovery through the introduction of ‘rooms’ within the space. Plywood and steel structures create the perfect platform for product storytelling through varied merchandising opportunities within a defined area. These create a destination to showcase the


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artfully edited product mix on simple yet elegant timber tables and benches, suspended mid floor from the structure itself, as well as hanging on the surrounding stainless steel rails. The store combines a number of different feminine finishes, including a pegboard for merchandising accessories and gift cards, which adds a homely touch to the store. Carefully selected quotations from famous authors, philosophers and musicians are spread throughout the space to engage the customer with Oliver Bonas’ love of art and literature. They are continued into the fitting room area where the soft lighting, sumptuous suede cushioned walls and quirky hooks spelling cheeky words offer a relaxing and intimate fitting experience. officeTwelve created a retail experience


that truly showcases the personality of the Oliver Bonas brand, and engages with the brand’s customer base in a quirky and charming manner.


Contact


officeTwelve T: 08448 012 012 www.officetwelve.com


www.a1retailmagazine.com


A1


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