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Paying attention to the small print


and making sure you have the right protections in place is absolutely key. If you can manage the risks appropriately, then there is lots to be gained from moving to the Cloud - not least cost savings, which retailers will be hungry for in this challenging


climate. Anthony Lee, Partner at law firm Fladgate.


Fashionable clothing retailer French Connection has recently implemented Maginus Cloud Services to help with the performance of its website, allowing the brand to offer transactional services that reflect the high quality reputation that the brand has built in-store. The French Connection website had been


failing to cope with high levels of demand from customers, which can be a particular issue for retailers during promotional periods such as January or Summer sales. French Connection opted for an eCommerce Cloud Service provided by Maginus. The service enables French Connection to be more flexible in line with the computing requirements of their trading patterns and allows them to respond faster to new business requirements. In addition, the retailer is now able to call on resources from the Cloud as they are needed, as well as rapidly deploy new infrastructure and services. Simon Dunleavy, Maginus Director of Managed Services, comments; “Modern retailers face a host of technology challenges and IT is still often perceived as a necessary evil. Our service aims to help take away the retailer’s pain points, which are often the solutions that deliver the least


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tangible business benefit, such as email, intranets and day-to-day tools such as Microsoft Office. We can deploy and host these solutions quickly, safely and securely via our Cloud Services, leaving customers such as French Connection free to concentrate on running their business. The challenges associated with managing, maintaining and upgrading these situations can be costly and time consuming, but Maginus Cloud Services directly addresses these concerns.” Cloud retail is a boon for many retailers, but when going ahead with any new project it is important to do enough research to ensure you’re making the right decisions. “The global cloud computing market is predicted to be worth $150 billion by 2014” explains Anthony Lee, Partner at law firm Fladgate, “But there are significant legal pitfalls that come with the territory, that any business looking at this option needs to be aware of - and businesses that handle large amounts of confidential and/or personal data, i.e. those in the fashion and retail sectors, are particularly at risk.” Cutomer data is extremely valuable to a retailer, but is also extremely sensitive and needs to be handled with the correct level of care and security. Lee continues;


“Paying attention to the small print and making sure you have the right protections in place is absolutely key. If you can manage the risks appropriately, then there is a lot to be gained from moving to the cloud - not least cost savings, which retailers will be hungry for in this challenging climate." The Cloud offers retailers some excellent opportunities to provide a faster, more efficient service that helps employees and customers alike. Research the best Cloud services for your particular needs and prepare for a simpler IT set up!


Contacts


Shopatron T: +1 866 625 5050 W: www.shopatron.com


Maginus T: +44 (0)161 946 0000 W: www.maginus.com


Fladgate LLP T: +44 (0)20 3036 7000 W: www.fladgate.com


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