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POP/POS


Below: HI CREDITS from Reply S.p.A make purchases simple and easy with the help of QR Codes, and GlobalBay’s integration of iPad stations for clothing brand GUESS has enhanced in-store interaction with customers.


additional sales, as customers can be shown targeted marketing as they shop. “VeriFone’s GlobalBay iPad Retailing solution provides GUESS with the flexibility to easily configure, customize and deploy multiple customer engagement capabilities and staff training content on the fly,” said GUESS Executive Vice President and Chief Information Officer Michael Relich. “Consumers can access our online resources in the store and sales associates can roll the iPads into the dressing room to visually display options and accessories to make shopping more fulfilling and enjoyable.” The iPad is an excellent tool for retailers, meaning that sales staff can show customers a whole range of products, and encourage multiple purchases – a great example of using new technology to heighten in-store experiences. Another company that has this as its aim is Reply S.p.A, who have recently released a brand new remote payment system based on the


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use of QR codes, enabling speedy, secure payments. The system is called HI CREDITS, and allows users to pay for goods and services using a mobile phone. This is an excellent way for retailers to provide more of the positive aspects of online retail that customers like, creating a more exciting and enjoyable retail experience in store.


Contacts


Retail Eyes T: +44 (0) 1908 328000 W: www.retaileyes.co.uk


Sheridan&Co. T: +44 (0) 20 7486 7499 W: www.sheridanandco.com


UK Point of Sale T: +44 (0) 845 450 38 48 W: www.ukpos.com


Verfione’s GlobalBay T: +44 (0) 1895 275275 W: www.verifone.com


Reply S.p.A. T: +44 (0) 131 220 0899 W: www.reply.eu


www.a1retailmagazine.com


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