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POP/POS


Below: UK POS have created a selection of acrylic poster holders that make drawing attention to seasonal promotions simple, updatable and inexpensive.


simple design ensures point of sale looks clean and professional whilst being easily customised for any retailer to specific ticket sizes.” When Internet shopping first took off, the focus was to try and recreate the experience of a brands physical store on a website. Nowadays, online retailing is so popular that the coin has flipped, and retailers are trying to recreate shopper’s favourite aspects of online shopping in-store. This has meant a surge in the use of new technology such as tablet devices set up in-store to create a different kind of POS setting, so that shoppers can find and buy items without waiting in long queues. As queuing has proven to be one of the key things customers dislike about shopping in-store, this is a key way to


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improve their experience. One product that is capitalising on this surge in the interest of new technology is Verifone’s GlobalBay iPad Retailing Solution. GlobalBay, who has recently joined the Verifone family, specialise in producing retail software that enhances a retailer’s interaction with the customer, and has worked with a number of companies to integrate iPad stations where customers can browse through products. One such project has seen the company working with fashion brand GUESS to enable customer interaction through iPads mounted on rolling stands, which can be used as self-service kiosks to purchase the brand’s online and in-store products and enhance the overall shopping experience. This can also be a great way for GUESS to generate


www.a1retailmagazine.com


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