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Retail Lighting


Left: Megaman help to create the right setting for fashion brand Fat Face.


Below: Harvard’s CoolLED Drivers provide high quality lighting for a car showroom for BMW as well as in the stores of sportswear brand Nike and fashion retailer Jaegar.


lamps with good colour rendition and a longer lamp life, whilst reducing maintenance costs. Megaman’s AR111 LED lamps offered a direct replacement for the halogen spots situated on the sales floor, and provide a perfect illumination to highlight the merchandise in the store. Offering the same light intensity and colour temperature, the AR111’s also provide energy saving of up to 80%, therefore considerably improving the stores energy saving practices. Harvard Engineering’s CL drivers are part of the company’s UK manufactured CoolLED range of products. These have already been installed in a number of stores including Nike, Jaegar, Aplace in Stockholm and BMW in Rome. These are power factor corrected class II solutions that have fully isolated SELV output, delivering up to 33W of power with dimming capabilities, which means lights can be dimmed at times when they may not necessarily need to be at full power, for example at night or in window displays. Using LED drivers can also allow retailers to ensure excellent light uniformity is delivered. In Rome, the BMW showroom


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required two different lux levels, 600 lux for the general lighting and 800-900 lux for the cars. Installing Harvard’s CoolLED drivers in conjunction with Projection Lighting’s AlphaLED Gyro Cube range and Xicato’s modules allowed BMW to achieve the desired effect, whilst at the same time ensuring the overall appearance of the lighting was consistent throughout the showroom. Jeanine Chrobak-Kando, Business Development Manager of LED EUMEA at Verbatim believes that LED lighting can offer a number of added bonuses to retailers; “For grocery stores where LEDs are particularly suited to illuminate heat sensitive objects such as food, they can light vegetables differently from meat – enhancing the appeal of both. For luxury fashion stores, LED lighting using sensors or motion control can bring drama to a clothing collection, accent particular shelves and precise spotlights on railed garments to capture customers’ attention as well as provide feel-good hues in fitting rooms.” Therefore, the lighting can be used to create a mood in which customers will be most likely to make purchases.


www.a1retailmagazine.com


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