hotlines NPD
What’s new and from who for February 2012... Playing into your hands
Imperial Tobacco is launching Player’s this
month, a new ‘sub- value’ priced
cigarette brand, to retailers across the UK. With the ‘value-seeking’ trend increasingly prevalent amongst UK adult smokers, the economy and
value priced cigarette sectors now account for over 50% of all cigarette purchases. Imperial Tobacco has chosen to position Player’s just below the value priced sector, making it what the company calls the first ‘sub-value’ priced cigarette brand available in the UK.
Player’s rrp will be £2.99 and £5.83 for Player’s King Size 10s and 20s, £3.00 and £5.88 for Player’s Superkings 10s and 20s. Price-marked pack will also be available at £2.99, £5.83, £3.00 and £5.88, respectively, while stocks last.
Tel: 0117 963 6636
New flavours for media campaign
Frozen jacket required McCain has said the launch of its Ready Backed Jackets will do for baked potatoes what Oven Chips did for chips in 1979. The company says McCain Ready Baked Jackets
maintaining the
momentum on
Müllerlight, Britain’s biggest- selling fat free yogurt
brand, with the February launch of a new Mint sprinkled with Dark Chocolate Limited Edition.
combine the taste and smell of slow oven- baked jacket potatoes but are ready to eat from frozen in five minutes. They have been developed following consumer research that revealed that consumers love the taste of oven-baked jacket potatoes but are put off preparing them by long cooking times.
The product is available in packs of two or four. The rrp for the four-pack is £1.99.
Packaged in 165g pots with an rrp of 64p, the new Limited Edition line is fat free, contains 90 calories per pot and is available in shelf-ready trays containing 12x165g pots. The launch is being supported with consumer press advertisements in slimming and women’s magazines, and digital activity, and will build on the Müllerlight TV campaign.
Tel: 01630 692 000
Walkers is launching a multi-million pound campaign set to spark a national flavour debate with the launch of three new mystery flavours inspired by ingredients and recipes loved by the Great British public. Walkers “What’s That Flavour?” will put the nation’s taste buds to the test, capturing the imagination of consumers while driving tasty CSN profits for retailers. Consumers are also being given the chance to bag three £50,000 prizes if they correctly identify the mystery flavour names. For now they are simply named Mystery Flavour A, Mystery Flavour B and Mystery Flavour C, with the real flavours revealed on the 12th March.
Tel: 01189 30666
Triple launch for Weetabix A new variety of Weetabix has been launched, alongside brand extentions for Alpen and Weetabix Crispy Minis. Weetabix Golden Syrup is in stores now in 12s and 24s. Alpen Apricot, Almond and Hazelnut Muesli has been designed to appeal to both loyal Alpen consumers, and also aims to attract new cereal buyers, while two new flavours of Weetabix Crispy Minis are also available: Weetabix Crispy Minis Caramel & Nut, and Weetabix Crispy Minis Strawberry.
Haircare shake-up The popular Pantene range from P&G is shaking up haircare with a relaunch of its entire portfolio this winter, including its biggest ever product upgrade, to address long standing consumer desires for better end results and a more simplified structure across the haircare category.
The entire portfolio is being
restructured into three easily identifiable collections: Fine Hair, Normal/Thick Hair, and Coloured Hair, which is
reflected in the new packaging. Each collection features customised formulas, providing each strand with exactly what it needs according to specific hair type.
Tel: 01536 722 181 40 l SCOTTISH LOCAL RETAILER l FEBRUARY 2012 Tel: 0800 597 3388
WWW.55NORTH.COM
Müller makes a mint Müller Dairy is
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